Episode 66: Lessons Learned from a Viral LinkedIn Post

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Recorded12 Jan 2021

Publisherheather-harrington-9ej6.squarespace.com ↗

Handlerec:10249179

Show notes

“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from, including: - How to tell a story on LinkedIn - The importance of consistency - Why the first and last line of a post are so important - The reasons you should be jumping into the comments on your post—especially during the first hour

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