Show notes
The leap may seem physical, but it's mostly mental. In your head you don't know if it's the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These are the questions that spin in your head over and over again. This episode isn't an answer to your question. No one can answer the questions, but you. However, it helps you understand how to keep true to your vision, how to keep your focus in a distracted world. And then, how to take that leap. ----------------------------- Today I sat down to install one of my most-used programs: Dragon Naturally Speaking. I use Dragon a lot in the membership site, on our courses and also for e-mail. So when I got a notification that a newer version of Dragon was available, I paid my $99, downloaded the software and started to install it. Except it wouldn’t install The software informed me I needed to upgrade from Yosemite to El Capitan —which is the Mac’s current operating system. And therein lay the problem. All my computers were humming nicely on Yosemite, and there seemed no need to rock the boat and install a new operating system. At least if I were having some trouble with the existing system, it would be worth the trouble, but I was doing just fine. Then along came this new version of Dragon and it was forcing me to do something that involved a whole lot of risk. When you’re in a job, it’s like living in Yosemite land It’s not the best thing ever and you know there’s a world of entrepreneurship you’d rather explore. But it’s safe in Yosemite-land so why make the leap into the unknown? And how do you know things will work out anyway? You don’t. That’s the whole point of being an entrepreneur. You have no clue if or when things will work out. The only thing you know for sure is that change is happening. That the Dragon wants to be let loose in your world and you’re holding back. I understand there’s a huge difference between taking a leap from a job into the world of business. I know that the fear is a lot greater when you have a family, a mortgage, and bills to pay. Yet, there comes a time when your hand seems to be forced. You can stay where you are, or you can take the leap. In this series we deal with three recurring questions 1) Managing the fear 2) Keeping the vision strong 3) Focus—And why you need a hatchet person Part 1: Managing the Fear I hated my job as a web designer. I’d just immigrated to Auckland, New Zealand in Feb 2000 and my priority was to find a job. Compared with India, where I came from, Auckland was terribly expensive. And anyway, I couldn’t see myself starting up in business right away. To my utter amazement, I found a job that was going to pay me $50,000 a year to build websites. By the second day, I was ready to quit. My wife, Renuka, wasn’t so sure To get a job that was reasonably well-paying was not an easy task. At the time she was still in India, and she asked me to hang on until she showed up in the following month and got a job of her own. “Then you can quit your job if you like, ” she told me. However, things don’t exactly pan out the way we imagine When Renuka got to New Zealand, she found it hard to find a job that fit her position. For the next few month, she bounced between temporary jobs and at least at the time, my job was the one that paid the bills—and the mortgage. Barely three months after we entered the country, we bought ourselves a house and had a mortgage of $200k. The week after we bought the house, I was made redundant. The fat, it seems, was in the proverbial fire. What I experienced was a no-choice situation It wasn’t entirely no-choice. I could have clambered back into the job market and got myself another job. After all, I was pretty good at Photoshop, illustration and had a decent track record in copywriting. Instead, I decided to say goodbye to the workplace once and for all. Put yourself in my shoes for a second: new country, we had no family in New Zealand, Renuka had only temporary jobs (that she hated just as much). Plus there was that small matter of a $200,000 mortgage. A no-choice situation doesn’t give you time to be fearful All of the fear comes from waiting. While you’re waiting to quit your job, a thousand thoughts go through your head. You wonder if you’re making the right decision. You worry about your future and the future of your family. And you look for a bit of a safety net online. This morning as I wrestled with the Yosemite vs. El Capitan operating system, I went through a similar tug of war. I looked for a safety net as I have for the past year or so. I read through the reviews. And there were over 5000 reviews, some new some old. Some saying the upgrade was a breeze, others claiming it was an absolute nightmare. All of this build up fear and frustration. You’re put in a position where you don’t really know what to do or whom to trust. And yet the outcome has already been decided well in advance The reason you’re reading this article is because you too want to escape from that cubicle but you don’t know how. And no one can answer the question for you. No one can tell you the right time to quit. To find out if it’s going to work, you have to force a redundancy. Bass guitarist, Paul Wolfe had a real problem back in 2008 or so Paul was a bass player in a band that played at weddings and functions. While the going was good, the band was kept busy and profitable. Then along came the recession of the 2000s. Paul talks about a situation where the floor seemed to disappear under his feet. Soon gig after gig began to dry up. Paul was in a state of limbo, unsure what to do next. Unlike my situation where I was in a job one day and out on the street the next, Paul’s situation dragged out for months. However, faced with no option and rising debt, he decided to teach what he knew. And what did he know? He knew how to play bass guitar. Paul then set about creating a simple site which talked about how to play bass guitar. Then he started buying some rudimentary equipment to record videos. Posting video after video online, he created a sort of catchment area. Aspiring bass guitarists would see his videos, and Paul used a bit of his marketing knowledge to drive them to his website and list. Today, Paul Wolfe does just fine with his guitar site. He’s into writing fiction novels on the side, bikes to work and lives a life that’s different from the one he once knew. Part 2: Having a no-choice situation is probably the only way to deal with fear You have to take the plunge, and so you do. The longer you wait, the more fear keeps you paralysed. When a Psychotactics subscriber, Kai Huang, asked me to write about “how to make the leap” this was one of the first questions: how do you deal with the fear? And the answer is, you can’t. Once I was made redundant, I enjoyed the quiet for a few days and then I started knocking on doors. I went back to what I knew best and decided to sell my cartoons to advertising agencies, magazines, and newspapers. I was lucky that the Internet was still an unviable place back then. I was lucky that e-books and fancy software were still to take off. If that were the case, I might have built a website and sat around and waited for a stream of clients to come through the door. But I didn’t have that luxury And so I decided to go out and do what freelancers do to this day: they go out and meet clients. They get freelance assignments. They spend time working on those assignments and get paid. If you sit around hoping that something magical will happen, there’s a pretty good chance you’ll be back in your cubicle faster than you think. If that so-called guru is exploiting your fear and telling you that his program will certainly get you to sell thousands of books, then you’re buying into the wrong idea. And it’s the wrong idea because the failure rate is extremely high. You can’t just waltz into a business and expect everyone to pay attention. I got work freelancing, I taught some people how to use Photoshop, and then slowly but surely I had my first presentation. That presentation was a disaster, and the fear came rushing back. But with some practice that fear went away. I spoke at tiny events like at a Rotary club. And with every outing, I tried to sell the spindly version of The Brain Audit (back then it was just 20 pages). And the fear diminished. In 2001, a year after we moved to Auckland, Renuka quit her job She had a high paying job at the giant beauty and cosmetic giant, L’Oreal. She had a two-hour daily commute; a rancid workplace atmosphere and a boss that took credit for everything. If you’ve met Renuka you know she’s a happy, jumpy person with a mischievous smile on her face. Some days she’d come home with tears in her eyes. Then one day, she had enough She just quit. We were still saddled with our mortgage. With all the freelancing it wasn’t like I was earning a lot. But we decided we couldn’t deal with the jobs. We needed to cover our bills, and that’s what we’d do. We cut back on our spending (just $150 for entertainment per month), and we did what we needed to keep ourselves happy. And yet, Renuka wasn’t quite done with her career. Even back then we’d go for a walk every day. And every day it seemed like I asked her the same question: “What will you do if something happens to me?” I’d ask. And her response was the same every time. “I’ll just get a job.” This is 2016. That was 2001. We were more scared when we had the jobs than when we had no safety net at all I’m not saying your story will turn out like ours. I’m just saying that the fear is greatest where you are right now—in that job. That once you get out of that job you’ll have to do something. It won’t be easy, and it may take a year, and definitely more. But the fear, that will be gone. Gone forever. That brings us to the end of the first factor: Dealing with fear. But let’s say we make the leap. How do we then maintain a sense of vision and focus? Let’s get started with vision because that’s probably the one thing that will keep you going when things get tough. Keeping the Vision Let me give you the short version of my vision. You probably know this, but back in 2000, my website had the embarrassing name of “million bucks.” That, in short, was my vision. And yet that wasn’t my vision at all Back in India, when I got my first job at Chaitra Leo Burnett, I had a very kind and protective boss: Tannaz Kalyaniwalla. All around me, there were creative people whose company I enjoyed. And yet, despite the generosity and warmth of the people around me, I yearned to be free to do what I liked, when I wanted to do it. Which meant that if it were a rainy day and I wanted to stay at home and do nothing, that’s exactly what I could do. If I asked for leave, my boss never said no, but I didn’t like the thought of asking. My earliest vision was to simply be free to do whatever I pleased. This vision clashes strongly with reality In the first few years, I could do whatever I pleased, but I had to pay the price for goofing off. I had to make sure I met with potential ad agencies and editors (when I was a cartoonist). When I moved over to marketing, it was all about getting in touch with potential clients and some incredibly mindless meetings. Meetings where you spent three hours debating whether the logo should go ⅛th of an inch to the left or right. Add early morning drives to make presentations and the endless needing to learn new skills and the vision seems to be nowhere in sight. Vision starts off being a tiny spark of an idea In 2004, we’d only been selling The Brain Audit online for little over a year. We’d done two workshops for companies, and one workshop of our own. The few people we had on our e-mail list weren’t always enough, and we reached out to networking groups and friends of friends. Even so, there was no reason to be optimistic because we were still working quite a lot. We worked all week and then on weekends too. Getting a business off the ground seemed to quite rough, and it’s not like we had a lot of expenses. We were operating from a spare bedroom We didn’t even have a computer of our own. Renuka would sit at the computer for an hour; then it would be my turn. And then an hour later, it was her turn again. We didn’t go around buying fancy equipment; even the books we read were all from the library (and we read hundreds of them). The vision was shriveling. In that year alone we seemed to be moving away from the reason why we started the business. We started it to get more free time, not to double our income or get a squillion clients. Which is why 2004 became our benchmark year We were going to do something incredibly crazy: we were going to take three months off—just like that! Your vision may not be to take three months off. It may be to buy that mansion on the hill and take over half the countryside. You may revel in the fact that you have 100,000 people on your list. We didn’t care much for all those trappings. For us, the vision of the three-month vacation embodied who were—and who we are. When we take three months off, we have to make the other nine months really count As a result, we got more efficient. It might seem like it’s easy to just scoot off on vacation, but like any project, it takes a lot of planning. And then when you get back, you need another plan, because you’re so relaxed that you don’t feel like working for quite a while. I’d like to say it was all in place right at the start—this vision of the three-month vacation. But it wasn’t. And we still keep tweaking the way we work and we take our vacations. Most businesses lose sight of their tuna sandwich You’ve probably read or heard about this tuna sandwich episode because it was covered in articles and podcasts before. There’s this story in the comic strip, Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich. Calvin thinks Hobbes is crazy because Calvin has a list that seems to have rocket launchers, trains, boats, and a whole bunch of stuff he wants for Christmas. And all Hobbes wants is a tuna sandwich. As is inevitable, Christmas morn arrives And Calvin is now throwing a massive tantrum because Santa hasn’t brought him all he wanted. And Hobbes sits with a big smile on his face and says: “I got my tuna sandwich.” The tuna sandwich of your life can be incredibly simple. Hold on to that vision. Never let it go. We too have our tuna sandwich But there’s no telling when the winds change. In 2005, Renuka had an accident in the garden that required hospitalisation and three months off work. In 2009, we took on a personal project to help a family member. That made a big dent in the way we did things. And I think about the tuna sandwich every single day, even after all these years. I’m super-generous with my time and advice (I know that), but I also need that down time to recuperate, to learn or just to enjoy a rainy day (and yes, we both love rainy days. Sunny days can be kind of boring). Vision is hard to hold on to when you’re making the leap. It sounds insane to do what you set out to do when there’s so much other stuff to be done. But we kept the vision simple and worked around it. You know the funny part about that million bucks? Today we could stop working, and we could live the life of The Three Month Vacation for the next thirty years or more. We ditched the million bucks idea, and it came right after us. Instead, we focused on what was important, our work, our clients and our break time. And in doing so, we continue to create the products we want, go to places we want, do the things we want. The vision, if you keep it strong, will breakthrough at some point in time. It had taken almost four-five years before we felt comfortable regarding revenue and clientele. Even then there were some ups and downs. But the vision was always robust and straightforward. Keep it simple so that you can focus on it every single day. So that you know exactly what your tuna sandwich is all about. Which takes us to our third question—our third point: why focus is going to need a hatchet person. Click here to listen to: Part 2-How To Make The Leap From A Job To A Business http://traffic.libsyn.com/psychotactics/Episode_110-How_To_Make_The_Leap_From_a_Job_to_Business_Part_2.mp