Most business problems eventually become people problems. 👉 Follow the show so you don't miss conversations like this. Most entrepreneurs spend years learning strategy, sales, and operations—but very few are ever taught how to truly understand people. Former Chief of the FBI's Counterintelligence Behavioral Analysis Program Robin Dreeke explains how trust is actually built, why people behave predictably under pressure, and how leaders can create stronger relationships in business and life through transparency, empathy, and communication. What You'll Learn • Why trust—not manipulation—is the foundation of influence • The behavioral signals that reveal comfort, discomfort, and hidden motivations • How entrepreneurs can build stronger partnerships and teams • The communication habits that create safety and cooperation • Why giving people choice increases trust and engagement Sponsors & Partners Shopify — The commerce platform powering millions of businesses worldwide. Start your one-dollar-per-month trial at shopify.com/tony Monarch — The personal finance app that tracks everything in one place. Get 50% off your first year with code DURSO at monarch.com 🎙️ Advertise On The Tony DUrso Show For sponsorship opportunities, email: [email protected] About Robin Dreeke Robin Dreeke is a former Chief of the FBI's Counterintelligence Behavioral Analysis Program and a specialist in behavioral analysis, trust-building, and human interaction. In this episode, he shares how entrepreneurs and leaders can better understand people, build stronger alliances, and communicate in ways that inspire trust and long-term cooperation. Continue the Conversation Connect with Robin Dreeke: 👉 https://robindreeke.com Listen or read the full episode: 👉 https://tonydurso.com/podcast/ Get more insights like this — join the Elite Entrepreneurs newsletter: 👉 https://tonydurso.com/news

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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