Eric Liedtke is Co-Founder and CEO of The UNLESS Collective—the world’s first regenerative fashion brand. A visionary leader in sustainable innovation, Eric is transforming the future of apparel, footwear, and accessories with plant-based materials that leave no plastic waste behind. Before launching UNLESS, Eric served as an executive at adidas, where he led game-changing initiatives like the Yeezy business and adidas Boost, generating over $8 billion in growth and reshaping the future of sportswear. Eric shares a powerful behind-the-scenes look at what it takes to drive success while building a business rooted in purpose. From launching groundbreaking partnerships with organizations like Parley for the Oceans to pushing for zero-plastic production goals, Eric has never been afraid to challenge industry norms. His leadership style blends innovation, sustainability, and bold consumer engagement—making this episode a must-listen for entrepreneurs and change-makers. In this episode, you'll gain real-world strategies for scaling impact-driven businesses, navigating global markets, and designing for the planet. Whether you're building a startup or scaling your next big idea, Eric’s story offers key insights on how to stay competitive in today’s fast-paced world while creating lasting value for people and the planet. Tune in to discover how to lead with conviction, innovate with intention, and drive success today! 👉 Thank You Sponsors ❤️ https://shopify.com/tony What’s making those sales happen behind the scenes for millions of businesses like Allbirds? That answer is Shopify. - Upgrade your business and get the same checkout that Allbirds uses. Sign up for your one-dollar-per-month trial period to upgrade your selling today. 🎙️ Advertise on The Tony DUrso Show! 🚀 👉 Email: [email protected] 📢 Or visit: https://advertising.libsyn.com/TheTonyDUrsoShowJourneytoSuccess Boost your brand and reach a global audience! 🌎✨ 📬 Get the Edge—Subscribe to My Newsletter! https://tonydurso.substack.com 💡 Unlock powerful strategies from The Vision Map™ to elevate your goals. 🎙️ Gain elite business insights from top entrepreneurs on The Tony DUrso Show. 📈 Stay ahead with the latest interviews, success tips, and insider wisdom. 🔥 Don’t miss out—subscribe now and fuel your journey to greatness! 👉 Follow Me! https://twitter.com/TonyDUrso https://www.facebook.com/tonysdurso/ https://www.instagram.com/tonysdurso/ https://www.linkedin.com/in/tonysdurso/ https://podcasts.apple.com/us/podcast/the-tony-durso-show-journey-to-success/id1251015712 👉 Use this and let’s help you Move on YOUR Journey to Success! Thanks and remember, Just Take Action. - Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode. 🙏🏻

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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