In this episode of the Tony Robbins Podcast, we are bringing you back to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today's fastest growing companies. And this time, you're going to hear from one of the founders of a company that changed the eyewear business forever. If you have ever worn eyeglasses, then you know that the traditional process is expensive and inconvenient. On average, a pair of glasses costs nearly $300. And the trips you have to make to the retailer to sift through the pairs, try them on, and order your final choice can really stack up. It's a real pain point for a lot of people. But that is exactly why four friends at Wharton Business School decided to start a business that did something about it. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider launched Warby Parker in 2010. The premise was simple - offer customers high-quality eyewear at affordable prices, and establish a convenient, direct-to-consumer model so that customers could get eyeglasses anytime and anywhere. But what made this company so special was how focused they were on perfecting the customer experience and the massive amounts of research and experimentation they did to find that sweet spot. In this episode, you are going to hear from Neil Blumenthal on the vision behind Warby Parker, why it was so critical for them to optimize every single dollar they put into the company and the tools and strategies that helped them build Warby Parker into a billion dollar business.

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