Most artists spend years learning how to make music. Almost nobody teaches them how to survive the business.On Episode 167 of The TLB Podcast, James speaks with Amani Roberts for a conversation about the modern music industry, music rights, and what it actually takes to build a sustainable career as an independent artist.They explore the growing importance of understanding the business of music, from publishing and record deals to ownership and recoupment. The conversation examines why today's artists have access to more information than ever before — and why many still struggle to navigate the industry effectively.They also get into social media, audience building, and the challenge of maintaining authenticity in a landscape increasingly driven by algorithms and attention. From there, the discussion expands into AI, emerging technology, and how artists can adapt without losing the human element that makes creative work meaningful.Basically: music rights, artist development, AI, social media, and the realities of turning creativity into a sustainable career.Support the ShowEarly access on Patreon → https://tinyurl.com/mva2z9seAudio-only on Spotify → https://tinyurl.com/ytfnwx6sConnect with Amani RobertsYouTube → https://www.youtube.com/@amaniexperienceInstagram → https://www.instagram.com/amaniexperienceTikTok → https://www.tiktok.com/@amaniexperienceWebsite → https://www.amaniexperience.comChapters00:00 – Amani Roberts and the Business of Music02:06 – Journey into Music and Business05:51 – Treating Art as a Business11:15 – The Shift in Artist Awareness and Knowledge14:20 – Understanding Music Publishing21:01 – The Reality of Record Labels25:03 – Recoupment in the Music Industry27:54 – Building Your Artist Ecosystem32:46 – Social Media for Artists39:00 – Authentic Audience Engagement42:56 – Investing in Yourself as an Artist46:11 – Free Resources for Growth50:46 – Learning from Industry Legends58:30 – Artists and Ownership59:55 – The Gilded Cage of Fame01:01:31 – AI in Music01:04:47 – Adapting to Creative Change01:09:15 – Marketing Strategies for Artists01:15:11 – Final Advice for Creators#MusicIndustry #ArtistManagement #MusicBusiness #MusicPublishing #IndependentArtists #AIinMusic #SocialMediaMarketing #MusicRights #ArtistDevelopment #TheTLBPodSupport the showPatreon Tiktok Instagram YouTube

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