The Behind-the-Scenes Jockeying for $10M Super Bowl Ads

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Recorded05 Feb 2026

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Show notes

Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41). Host: Matt BelloniGuest: Bill Bradley Producers: Craig Horlbeck, Jessie Lopez, and Jon JonesTheme Song: Devon Renaldo ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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