Most consultants price by the hour or copy what a competitor charges. Both miss the only thing your client is actually paying for. I've sold nearly two million in coaching and consulting, and in this episode I walk you through exactly how I think about pricing: why clients buy a transformation, not your time, the three questions that uncover what that transformation is worth, the 1-10-100 rule I learned from a mentor for setting a price with real ROI behind it, why I moved from one fixed rate to dynamic pricing, and how I've raised my prices from $100 courses to multi-five-figure packages without a formula. If you've ever stared at a number and wondered whether it's too high, too low, or just made up, this one will settle it. Ready to dive deeper? → Find out what's stopping your business from growing (60 seconds) → Explore working together

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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