Most landing pages fail for one reason: they were written before anyone asked who they were for. Here's how to fix that before you write a word. I've sold nearly two million in coaching and consulting with landing pages doing much of the work, and in this episode I walk you through the six things every page has to cover, in order: problem, desire, process, proof, objections, and urgency. Then the part most people skip: how Eugene Schwartz's five stages of awareness and five levels of market sophistication change what belongs on your page, why warm traffic needs a shorter page rather than a longer one, and the six-question checklist I run before building anything. I close by tearing down one of my own sales pages and calling out what I'd change. If you've got a page that isn't converting, this will show you why. Ready to dive deeper? → Find out what's stopping your business from growing (60 seconds) → Explore working together

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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