This week we had a special live recording of The Travel Business Unpacked podcast where we got to dive into one of the most powerful growth strategies in luxury travel: river cruise groups.In this dynamic, candid panel conversation, host Meredith Calloway was joined by Gifted Travel Network advisors Carol Mckee (Mckee Travel), Patti Mills-Roy (Mills-Roy Luxury Travel), Emer Coughlin (Celtic Hearts Travel), and Sandy Lipkowitz (Sterling Journeys) where they shared how they have successfully built and filled profitable river cruise groups within their businesses.They unpacked the real strategies behind their results, including:• How they identified and developed special-interest group concepts• Where they found the right audiences and how they positioned their offers• The marketing approaches that actually filled their sailings• The operational systems that kept their groups organized and profitable• Lessons learned, pivots made, and what they would do differentlyWhether you are new to group strategy or looking to refine and scale what you are already doing, this conversation will offer practical insight from advisors who have successfully integrated river cruise groups into sustainable, growth-minded travel businesses.Celtic Hearts Travel: https://celticheartstravel.com/Mckee Travel: https://www.mckeetravel.com/Mills-Roy Luxury Travel: https://www.millsroyluxurytravel.com/Sterling Journeys: https://sterlingjourneys.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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