Integrated Marketing Strategy

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Recorded19 Jul 2024

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Show notes

Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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