Brandon Leibowitz is the founder of SEO Optimizers, a digital marketing company that helps small and medium-sized businesses increase online traffic and convert visitors into leads, sales, and clients. He began his career in digital marketing in 2007 after earning a degree in Business Marketing and managing marketing efforts for a national e-commerce company. With little formal guidance, Brandon taught himself SEO, paid advertising, email marketing, social media, and web optimization. In 2008, he recognized the growing need for businesses to not only have websites, but to effectively market them. He later launched SEO Optimizers, initially building his client base while working full time at advertising agencies. After years of experience, Brandon transitioned to running his company full time. Today, he specializes in helping businesses rank at the top of Google through search engine optimization, paid ads, and social media marketing. Chapters (00:00:00) - The Randomness of Nothing(00:00:32) - How to Become a Director of SEO(00:01:35) - What was it like being at the forefront of maybe I need a(00:02:35) - What is SEO and How to Gain Rankings?(00:04:36) - How SEO differs in North America vs. Europe(00:05:16) - How to Launch a Business While Working Full-Time(00:07:02) - Should Small Businesses Do SEO or Not?(00:08:40) - How to Stay Competitive in the Digital World(00:11:36) - Seamless: Guest Podcasting and Site Optimization(00:13:44) - What do you say to small businesses that aren't ready for e(00:15:17) - How to Split Test Your Website?(00:20:37) - How Does the Referral Program Work for SEO Optimizers?(00:21:45) - How to Get a Jump in Google Rankings with SEO Bots(00:24:14) - How to Do Everything in the World(00:27:51) - How to Do Everything In Your Business(00:29:52) - Brandon Leibowitz

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