We've all heard it, the dreaded new c-word of the modern workplace... collaboration. What once was a bold workplace ambition has now been turned into that thing businesses and organizations of all sizes struggle to solve. Sure, the pandemic hit and companies across all industries were fearful all of their collaboration efforts would fly right out the WFH window. But as we've seen the last few years unfold, never has it become more clear that collaboration is not strictly a problem to be solved through tech but a people-first problem to be addressed at the human behaviour level. The Two Marketeers were inspired to bring this topic forward after reading a compelling article in Fast Company called, "Your helpfulness at work is hurting your job performance". In the article it states that you can still be the go-to colleague at work but, at minimum, set up boundaries to stave off “collaboration overload.” This notion got Sean and Lindsay thinking... How do we best collaborate? What have we learned from the pandemic? And how can we optimize what's become the dreaded c-word for the future? Let's dive in, Marketeers. For reference: Fast Company, "Your helpfulness at work is hurting your job performance" McKinsey & Company, "If we’re all so busy, why isn’t anything getting done?"

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