The Two Marketeers Podcast

Crisis? What Crisis? - Season 5 Finale

19 Aug 2025

Contributed by Lukas

Marketeers, grab your delulu mindset (yes, Sean and Lindsay are still rolling with it) and settle in—because The Two Marketeers are wrapping up Seas...

Insight Famine - Part 2

07 Aug 2025

Contributed by Lukas

Welcome back, Marketeers! In Part 2 of the Insight Famine series, Lindsay and Sean are getting real about the crumbling state of brand strategy—and ...

Insight Famine - Part 1

22 Jul 2025

Contributed by Lukas

In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dig into the latest State of Creativity 2025 repor...

The Art of Pitching

08 Jul 2025

Contributed by Lukas

What makes a pitch actually work? Is it the million-dollar deck? The standing ovation? The sushi chef flown in for extra flair? In this episode, Linds...

Creative that Lasts

24 Jun 2025

Contributed by Lukas

Should You Kill Your Campaign or Build a Brand Platform?  What makes a campaign stick—for 15 years? In this episode of The Two Marketeers Podcast, ...

What Brands Say About Us - Part 2

12 Jun 2025

Contributed by Lukas

In Part 2 of "What Brands Say About Us", co-hosts and marketing strategists Sean Patrick and Lindsay Waugh dig deeper into how our relationships with ...

What Brands Say About Us - Part 1

23 May 2025

Contributed by Lukas

Why do we really buy what we buy? In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh go deep on the messy truth about brand...

Pricing Creativity

14 May 2025

Contributed by Lukas

Let’s talk about the thing that makes creative people squirm: pricing. In this raw and revealing episode of The Two Marketeers Podcast, Lindsay Waug...

BFF Tone of Voice

30 Apr 2025

Contributed by Lukas

In this episode of The Two Marketeers podcast, Lindsay and Sean come for the brands that all sound like they share the same group chat. You know the o...

Brand is the Multiplier

17 Apr 2025

Contributed by Lukas

This episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand an...

Sales vs. Marketing

01 Apr 2025

Contributed by Lukas

Sales vs. Marketing: Frenemies or Soulmates? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh tackle one of the most misu...

Going Delulu

19 Mar 2025

Contributed by Lukas

Buckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight...

The Great Thing About a Crisis - Part 2

05 Mar 2025

Contributed by Lukas

In part two of The Two Marketeers deep dive into innovation under pressure, Sean and Lindsay hit record on a topic near and dear to their podcasting h...

The Great Thing About a Crisis - Part 1

18 Feb 2025

Contributed by Lukas

Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a cr...

Is DEI DOA?

23 Jan 2025

Contributed by Lukas

In this timely and crucial episode, Lindsay Waugh and Sean Patrick of The Two Marketeers confront a troubling trend: companies halting corporate socia...

Why I Went Freelance

21 Jan 2025

Contributed by Lukas

Freelancing—it’s not all coffee shops and “freedom,” folks. In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh get ...

Too Many Cooks

08 Jan 2025

Contributed by Lukas

In this episode of The Two Marketeers, Sean Patrick and Lindsay Waugh dive headfirst into a topic every marketer and creative professional has faced: ...

Iteration. Iteration. Iteration.

23 Dec 2024

Contributed by Lukas

In this episode, Sean and Lindsay, co-hosts of The Two Marketeers podcast, dive headfirst into the “creativity crisis" and the concept of time. They...

Doing More with Less

11 Dec 2024

Contributed by Lukas

In this episode, The Two Marketeers hosts Lindsay Waugh and Sean Patrick dive deep into the age-old marketing challenge of "doing more with less." As ...

Are We in a Creativity Crisis?

26 Nov 2024

Contributed by Lukas

Welcome back to the Two Marketeers podcast! The hosts, Sean Patrick and Lindsay Waugh, are kicking off Season 5, and they couldn't be more excited. As...

Season 4 Finale!

10 Jul 2024

Contributed by Lukas

Welcome to the finale of Season 4, Marketeers! We've made it. Four years, four seasons and 89 episodes later, The Two Marketeers podcast is wrapping u...

Is Effectiveness Killing Creativity? - Part 2

26 Jun 2024

Contributed by Lukas

Welcome to part 2 of a two-part episode titled "Is Effectiveness Killing Creativity?" In this two-parter, co-hosts Sean and Lindsay explore the relati...

Is Effectiveness Killing Creativity? - Part 1

12 Jun 2024

Contributed by Lukas

Welcome to another episode of The Two Marketeers podcast! This is a special one, so buyers should beware. Have you ever wanted an up-close glimpse int...

Mac n' Cheese n' Beer

30 May 2024

Contributed by Lukas

Marketeers, it was love at first sight! Or sip? Or snack? In any case, as soon as Sean and Lindsay, co-hosts of The Two Marketeers podcast, saw the la...

Mastery of More Ideas

15 May 2024

Contributed by Lukas

In April 2024, Contagious sent out its weekly newsletter, the 'Contagious Edit: Your Weekly Dose of Contagious Thinking,' which immediately caught the...

What Happened to the Brief?

02 May 2024

Contributed by Lukas

Welcome to a less-than-brief conversation all about the brief! As creative strategy people in the marketing and advertising industry, The Two Marketee...

Is AI Going to Take Our Jobs?

17 Apr 2024

Contributed by Lukas

Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in C...

Pushing Creative Process Over Creative People

03 Apr 2024

Contributed by Lukas

In this episode of The Two Marketeers, co-hosts Sean Patrick and Lindsay Waugh dive into a recent article from Ad Age that sheds light on a critical s...

Guilt Tipping & The Customer Experience

20 Mar 2024

Contributed by Lukas

On this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralli...

Survival of the 'Creativest' - Part 2

08 Mar 2024

Contributed by Lukas

Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary title...

Survival of the 'Creativest' - Part 1

22 Feb 2024

Contributed by Lukas

Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discus...

When Brands Consider 'What If' Moments

07 Feb 2024

Contributed by Lukas

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out! This ...

When Creative Becomes Everyone’s Job - Part 2

24 Jan 2024

Contributed by Lukas

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co...

When Creative Becomes Everyone’s Job - Part 1

10 Jan 2024

Contributed by Lukas

The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Al...

Pay Transparency Act: Good or Bad?

20 Dec 2023

Contributed by Lukas

Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve in...

Are Creative & Strategy Still Frenemies? Part 2

05 Dec 2023

Contributed by Lukas

This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to...

Are Creative & Strategy Still Frenemies? Part 1

21 Nov 2023

Contributed by Lukas

This episode of The Two Marketeers podcast is part one of a riveting two-parter. Co-hosts Sean Patrick and Lindsay Waugh dive deep into the intricate ...

Freelance: Before and After

08 Nov 2023

Contributed by Lukas

Welcome to another episode of The Two Marketeers podcast! This is the first episode in Season 4 that dives into a more personal side of The Two Market...

Designing Smarter, Not Cheaper

25 Oct 2023

Contributed by Lukas

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsa...

Design is Everything

12 Oct 2023

Contributed by Lukas

The Two Marketeers are back LIVE in the studio for the kick-off of Season 4! Who would've thought!?! In this episode, The Two Marketeers introduce the...

Quality Over Quantity, Baby! (Our Obsession with Progress)

12 Jul 2023

Contributed by Lukas

Another season comes to a close, Marketeers! In this Season 3 finale of The Two Marketeers podcast, hosts Sean and Lindsay reflect on their journey o...

Data As Gospel

28 Jun 2023

Contributed by Lukas

This year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habi...

Trends Have Lost All Meaning

14 Jun 2023

Contributed by Lukas

This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, ...

Duping #dupe Culture

31 May 2023

Contributed by Lukas

In this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail a...

More Brain, Less Storm. Please!

17 May 2023

Contributed by Lukas

First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time... I...

Start Falling Out of Love

03 May 2023

Contributed by Lukas

We know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love. On this episode of The Two ...

Our TikTok Fail

19 Apr 2023

Contributed by Lukas

Vulnerability alert! In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new plat...

The Trouble with ”How”

05 Apr 2023

Contributed by Lukas

How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that my...

GenZ Is ”Messing” with Beauty

22 Mar 2023

Contributed by Lukas

Ok Marketeers, let's get messy – with beauty (and Gen Z). In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their on...

Putting AI Writing to the Test

08 Mar 2023

Contributed by Lukas

It's time for The Two Marketeers to put AI (artificial intelligence) writing tools to the test. And the test continues! The below podcast episode desc...

Rebooting a Brand Legacy

22 Feb 2023

Contributed by Lukas

It's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods. It has been almost a decade since this iconic Canadian brand cl...

Good News! Trust Is In the Gutter

08 Feb 2023

Contributed by Lukas

It's that time of year again, Marketeers! The Edelman Trust Barometer has landed for 2023. Spoiler alert, as you may imagine, trust is in the gutter—...

New Year, New Fear

18 Jan 2023

Contributed by Lukas

As the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recessi...

When Brands Get Intimate

05 Jan 2023

Contributed by Lukas

Hello, 2023! It's a new year, and The Two Marketeers are all excited about getting intimate. With brands, that is. Although both Sean and Lindsay adm...

Listen, Empathize, Act: Lessons learned in 2022

14 Dec 2022

Contributed by Lukas

It's a wrap, 2022! In this episode, hosts Lindsay and Sean discuss the top three things they've learned about marketing's impact on the human experie...

Loyalty: What’s the Point?

30 Nov 2022

Contributed by Lukas

When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two...

The Fur Baby Market

15 Nov 2022

Contributed by Lukas

Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you! Join Lindsay, Sean and special guest Nero, Sean's preciou...

Perception is Everything: A Case for Brand Equity

02 Nov 2022

Contributed by Lukas

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ? It may seem like a simple word swap, but the differe...

How Much Are You Worth?

19 Oct 2022

Contributed by Lukas

The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it. It's a hot top...

It’s All About Humans

21 Sep 2022

Contributed by Lukas

The Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it'...

The Right to Disconnect

23 Jun 2022

Contributed by Lukas

The Two Marketeers dedicate their last recording of Season 2 to the timely headline of Ontario's new 'Right to Disconnect' law. As Sean and Lindsay ar...

What is ‘Good Creative’ Anyway?

08 Jun 2022

Contributed by Lukas

Marketeers, have you ever heard of the term ‘Creative Effectiveness’? Well until this episode Sean hadn’t (so he did his homework!). Lindsay, on...

Detoxing the Beauty Conversation

25 May 2022

Contributed by Lukas

Their latest contribution to the beauty conversation, The Two Marketeers dedicate this episode to what they’ve cleverly coined as "punch-in-the-gut-...

Now Can We Be Funny?

11 May 2022

Contributed by Lukas

For a couple of marketeers who fancy themselves pretty darn hilarious, this conversation about humour in advertising was a bit more serious and comple...

Map. It. Out.

27 Apr 2022

Contributed by Lukas

Okay people, this topic has been a long time coming! It's finally time to: Map. It. Out. Join The Two Marketeers as they explore the practice of mapp...

The New Experience Economy

13 Apr 2022

Contributed by Lukas

Episode warning: This episode kicks off with Lindsay all "jacked up on serendipity" so whether you're into this topic or not, The Two Marketeers guara...

Human-Centered Design

30 Mar 2022

Contributed by Lukas

To all the humans out there, this episode is dedicated to human-centred design. As Lindsay so insightfully observes, "Humans are a hot topic these day...

Collaboration: The New C-Word

17 Mar 2022

Contributed by Lukas

We've all heard it, the dreaded new c-word of the modern workplace... collaboration. What once was a bold workplace ambition has now been turned into ...

Is Long-Term Planning Still a Thing?

02 Mar 2022

Contributed by Lukas

Short-term vs. long-term strategic planning – what's the right approach? The age-old debate continues and has shifted into high gear as uncertainty ...

Meta-versity

16 Feb 2022

Contributed by Lukas

Ok Marketeers, for those of you still wondering WTF is up with this whole Metaverse conversation, The Two Marketeers are dedicating this episode to br...

Intelligent Creative Engine, WTF?

03 Feb 2022

Contributed by Lukas

The first recording of 2022 for The Two Marketeers! Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Market...

Living Your Brand Values with Mike Sutton

19 Jan 2022

Contributed by Lukas

The Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo. Lindsay and Sean talk ...

63 Ways to Annoy Lindsay

05 Jan 2022

Contributed by Lukas

As The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault. This episode was recorded in Janu...

Top Revelations of 2021

22 Dec 2021

Contributed by Lukas

Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally. The Two Marketeers wanted to close out the year with a b...

The Future Traveler

08 Dec 2021

Contributed by Lukas

Is it FINALLY time to get back on that plane, train or at this point, spaceship? That's the big question on the minds of The Two Marketeers as they d...

Marketing Holiday Magic

24 Nov 2021

Contributed by Lukas

Happy Holidays Marketeers! WHAT will the 2021 holiday shopping season have in store? WHO will be in stores? HOW will brands bring the magic? We have ...

Beware of Purpose Washing

10 Nov 2021

Contributed by Lukas

'Purpose Washing' is the latest term to jump on the ‘washing’ bandwagon, along with green washing, pink washing, woke washing. As the tireless adv...

Get Uncomfortable | Truth & Reconciliation

27 Oct 2021

Contributed by Lukas

The Two Marketeers take time to reflect post Canada’s inaugural Day of Truth and Reconciliation. Lindsay shares what Sean agrees is an excellent art...

The Future of Work with Meg Kerr

12 Oct 2021

Contributed by Lukas

Season 2 of The Two Marketeers podcast is in full swing as Sean and Lindsay welcome their very first guest (ever!) Meg Kerr, Head of Planning at Toron...

The Positive Power of Brands | Season 2 Launch

01 Oct 2021

Contributed by Lukas

The Two Marketeers are ecstatic to be launching Season 2 of the Podcast and couldn't think of a better way to kick it off than with a jam session with...

Great Brands Are Storydoers [Season 1 Finale, Pt. 2]

20 Jul 2021

Contributed by Lukas

Season One of The Two Marketeers Podcast is officially a wrap! In this second part of our two-part season finale, Sean & Lindsay continue their lively...

The Power of Brand Purpose [Season 1 Finale, Pt. 1]

07 Jul 2021

Contributed by Lukas

The Two Marketeers Podcast is wrapping up Season One! While on the cusp of (hopefully!) emerging from the COVID-19 pandemic and the world is looking f...

Lego to launch first LGBTQ+ set because...Everyone is Awesome!

16 Jun 2021

Contributed by Lukas

Just when you think you couldn't love Lego any more... they've done it again! The Two Marketeers take this episode to celebrate the launch of Lego's f...

Bob Ross & Mtn Dew!?! An unlikely pair with big impact on mindset during the COVID-19 pandemic

08 Jun 2021

Contributed by Lukas

Sean, co-host of The Two Marketeers, won this one! In this episode, Sean and Lindsay dive into the first true content marketer and one of Sean's child...

Barbie‘s New Ken is... Neuroscience! // The Brain Benefits of Play

26 May 2021

Contributed by Lukas

Lindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The ...

Insights Behind Great Advertising Work of 2020

10 May 2021

Contributed by Lukas

WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and...

Wellness Industrial Complex : Bamboozling or Beneficial?

19 Apr 2021

Contributed by Lukas

The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the col...

COVID trends that are here to stay

05 Apr 2021

Contributed by Lukas

As we enter the 'New Normal', some COVID trends will stick and some will shift. In this riveting episode, the Two Marketeers unpack the latest Think w...

Unpacking the 2021 Edelman Trust Barometer Report

16 Mar 2021

Contributed by Lukas

20th episode baby! The Two Marketeers celebrate their 20th episode by sharing the findings from the 2021 Edelman Trust Barometer report. Spoiler Alert...

More Woke Than Ever

05 Mar 2021

Contributed by Lukas

Coming off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equ...

CU in Barcelona [ EPISEUDO ]

21 Feb 2021

Contributed by Lukas

The Two Marketeers take you back to Podcast Camp in week 5 of the COVID lockdown to remind you what happens when brands are tone deaf.

Radio is DEAD. Well...I mean...

11 Feb 2021

Contributed by Lukas

The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time...

Listen Up!

04 Feb 2021

Contributed by Lukas

The Two Marketeers challenge brands to take customer experience to the next level in 2021 and implement 'listening' (for real this time!) to get to th...

I'm a Walking Dumpster Fire

20 Jan 2021

Contributed by Lukas

Ushering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts. For reference:  Article - Str...

Unboxing party! [ Episeudo ]

22 Dec 2020

Contributed by Lukas

Following their unboxing experience episode (ep.12), the Two Marketeers created their own epic holiday gift exchange unboxing experience! Listen to th...

Merry Ceviche!

14 Dec 2020

Contributed by Lukas

The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.   Fo...

Unpacking unboxing

08 Dec 2020

Contributed by Lukas

Did you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' t...

Faux-Blown Sensory Experience

01 Dec 2020

Contributed by Lukas

The Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses. For...

Lindsay's first I-told-you-so [ Episeudo ]

23 Nov 2020

Contributed by Lukas

The Two Marketeers follow-up on their predictions for Halloween 2020, sharing exciting surprise & delight moments.   For reference:  Article - Stra...

Avon calling... again!

11 Nov 2020

Contributed by Lukas

The Two Marketeers debate Avon's surprising new digital overhaul. Spicy alert, they do not agree.   For reference:  Article - The Drum, "Avon ‘blo...