How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that myself? How do we do this right and move the needle? When trying to build a successful brand, it's easy to get overwhelmed and caught up in the 'how' vs stepping back to fully understand 'what' you are trying to do and, more importantly, 'why' you're doing it. In this episode of The Two Marketeers Podcast, Sean and Lindsay step back from the uncertainty of 'how' to remind listeners that addressing the better questions of 'what' and 'why' will provide the answers necessary to move forward with confidence and conviction. Ultimately informing and simplifying 'how' to get the job done. Don't drown in the how and hold yourself back from achieving your what and fulfilling your why. Ask better questions, Marketeers, and you will figure out how to get it done.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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