For a couple of marketeers who fancy themselves pretty darn hilarious, this conversation about humour in advertising was a bit more serious and complex than they’d bargained for. More than just getting a laugh, humour-based creative is about creating an emotional connection as a brand with your audience. But what the Two Marketeers find fascinating is that when marketers think of creating an emotional connection, it should be about what the marketing industry is calling ‘sad-vertising’. You know, the commercials about puppies and crying babies? Well, no more! Sean and Lindsay are finally asking the question after more than two years of you-know-what… are we FINALLY allowed to be funny again?!? And they’re not waiting for an answer. Join hosts Sean and Lindsay as they explore the mindset shift required to make room for levity. Sadvertisers, step aside! For reference: Kantar, "Who’s laughing now? Let’s stop the decline of humour in advertising" Studio Binder, "Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2022)" Words Matter by Wix, "Ethos, Pathos, Logos: What Are They and How to Use Them"

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