We know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love. On this episode of The Two Marketeers podcast, co-hosts Sean and Lindsay explore the harsh yet critical reality of falling out of love with your brilliant ideas. Sean and Lindsay discuss the importance of recognizing when an idea isn’t right or just isn't right right now and how to move on from it. Or huck it in the 'ideas bucket' for later, as Lindsay so eloquently puts it. The Two Marketeers share tips on how to pressure test your ideas to help you weed through what will work, what won't work, and answer why to both. So if you’re ready to learn about the highs and lows of idea generation, join us. It's a love affair not to be missed.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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