Fraud Communications Fraud accounts for over 40% of all crime and recent statistics have shown that 1 in 15 people are a victim of fraud. To facilitate a coordinated response to tackling this, a framework has been developed by key partners, based on insight from across various sectors, to create a streamlined, comprehensive approach. It is hoped that by having a consistent and comprehensive response to fraud, the public will be empowered to protect themselves and to act appropriately if they are targeted. To explain what this all means, we speak with Jessica Kenny, a Strategic Engagement Manager in the National Crime Agency. This is the first of a special series of UKFIU podcasts focused on fraud. 00:00 Introduction 01:29 Explaining the fraud communications toolkit 04:40 Core behaviours 08:01 The need for consistent fraud messaging 09:34 Methods of communication 12:46 Who is the toolkit aimed at? 13:50 Promoting behavioural change 16: 50 Conclusion

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