The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder
13 May 2025
Giving spotlight to a game-changing snack company that’s literally saving our livers one chip at a time (while tasting incredible) — Ancient Crunch. Founder Steven Rofrano started his journey with a simple question: why are we still putting seed oils in everything? This led to Steven challenging himself to create chips that actually nourish, rather than destroy cellular health. Remember: Americans used to spend 30% of their income on food in the 1950s. Today, it’s just 11%. We’ve sacrificed quality for quantity, and our health is paying the price. MASA CHIPS - GET 20% OFF YOUR FIRST ORDER: https://bit.ly/40LVY4y Join the Ultimate Human VIP community and gain exclusive access to Gary Brecka's proven wellness protocols today!: https://bit.ly/4ai0Xwg Connect with Steven Rofrano: Instagram: https://bit.ly/435ybxf TikTok: https://bit.ly/4j0p9WP X.com: https://bit.ly/3GSTZmS LinkedIn: https://bit.ly/454xu8v Thank you to our partners: H2TABS - USE CODE “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg BODYHEALTH - USE CODE “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV BAJA GOLD - USE CODE "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa EIGHT SLEEP - SAVE $350 ON THE POD 4 ULTRA WITH CODE “GARY”: https://bit.ly/3WkLd6E COLD LIFE - THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp WHOOP - GET 1 FREE MONTH WHEN YOU JOIN!: https://bit.ly/3VQ0nzW VANDY - USE CODE “ULTIMATE20” FOR 20% OFF: https://bit.ly/49Qr7WE AION - USE CODE “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD HAPBEE - FEEL BETTER & PERFORM AT YOUR BEST: https://bit.ly/4a6glfo CARAWAY - USE CODE “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC HEALF - GET 10% OFF YOUR ORDER: https://bit.ly/41HJg6S BIOPTIMIZERS - USE CODE “ULTIMATE” FOR 10% OFF: https://bit.ly/4inFfd7 RHO NUTRITION - USE CODE “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 GENETIC TEST: https://bit.ly/3Yg1Uk9 Watch the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka: Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X.com: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps: 00:00 Intro 02:20 Steven Rofrano’s Story and Journey to Masa Chips 08:23 Why Remove Seed Oils in Our Diet? 19:27 Non-Organic & GMO-Foods Toxicity 20:34 Founding of Ancient Crunch (Masa Chips) 28:08 Nutrient Density in Foods 32:41 From 30% to 11% Household Budget for Food 35:02 Masa Chips Production vs. Big Snack Industry 39:28 Avoidance of Using Artificial Additives & Preservatives 49:20 Where is Ancient Crunch Going? 52:53 Sourcing of Raw Ingredients 57:07 Final Question: What does it mean to you to be an “Ultimate Human?” The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The Content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Frito-Lay North America, which sells Doritos, Tostitos, Lays, etc. People buy $30 billion worth of that a year. So when we say massive problem, food in general is big.
The organic and the non-GMOs, that industry is one of the most toxic sources that supplies our food system.
If we understand that fixing food is the way to fixing our health, then I think we need to be focusing more on this area.
Is there an antidote to our current incredibly unhealthy snacking habits without just killing your snacking habit, but replacing it?
Tortilla chips, they're junk food, right? Could have good tortilla chips that you like to eat, but could be made well. We make moss chips, which are tallow fried tortilla chips. So the fact that you have something here that's healthy enough for me, the health freak, and also delicious enough for the people that don't care about health at all. But where is the brand going?
I mean, is this... an expansive snack category that you actually want to expand into.
People buy $2 billion of Doritos a year. So I'm like, hmm, obviously people want...
Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brekha, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. And today's guest made his way into my house through my kitchen. And...
You know, with one of the best products that I have in my kitchen, one of the best products on the market, and this is never a podcast about products and services, as you guys know, but in this particular case, I wanted to go deep down the rabbit hole of food safety on the backs of the Baja movement and what we can do and add to our kitchen to maybe replace some of the toxic compounds that our families and our kids are eating.
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