Host Maria Pirita talks with Dr. Andy Roark about client financial conversations, debating his view that veterinarians should not be involved in pet owner finances. Roark clarifies that vets should still listen, educate, offer options, and share financing and payment options early, but should avoid judging clients or trying to “means test” them because it creates an unreasonable moral and logistical burden. They discuss setting clinic values, treating everyone consistently, and being comfortable referring clients to other practices when a different business model fits better. The episode also explores spectrum of care, stigma toward low-cost clinics, differences in service levels (not necessarily “quality”), and growing pressure for price transparency, including how practices can communicate value through messaging, reviews, and clear explanations of what clients are paying for.Maria Pirita is a Certified Veterinary Practice Manager, Elite Fear Free Certified Veterinary Professional and former hospital administrator. In her work with Uncharted Veterinary Conference and beyond, Maria has presented to veterinarians and teams across the US and Canada on topics including veterinary marketing, feedback, team building, and positive work culture. With over 10 years of experience in veterinary medicine and over 20 years in leadership, she's passionate helping leaders develop their skills. Maria loves any activity that involves creativity or learning something new. This leads to an abundance of hobbies including crafting, traveling, cooking and aviation.Mentioned in this episode:Disc DecodedRegister for DISC Decoded today!Care is Your Calling

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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