This week on the Uncharted Podcast Dr. Roark, Stephanie Goss, and special guest Bob Richardson, president of VCP dig into the myths about wellness plans for pets. This episode is sponsored and made possible by VCP. Now more than ever, pet owners need help budgeting for pet care and treatment. VCP helps you connect with clients to offer the best care possible. VCP, the leader in preventive care plans, also enables practices to offer chronic disease plans to help even more pets. VCP's primary goal is to enable care through affordable monthly payment programs that build client loyalty and improve pet health — all while supporting a healthy practice. Learn more about today’s episode sponsor by visiting VCP.vet Helpful Links: VCP: https://www.vcp.vet/ 5 Myths About Wellness Plans: https://www.vcp.vet/the-truth-about-wellness-plans-five-myths-dispelled/ Uncharted Upcoming Events: https://unchartedvet.com/upcoming-events/ Charming the Angry Client Workshop: https://drandyroark.com/angry-clients/ About Our Guest: Bob Richardson, president of VCP, has more than 30 years of senior-level experience with technology and services, specializing in billing, membership and analytic solutions. For the past nine years, he has focused on the veterinary industry. Bob has collaborated with veterinarians and leading experts to innovate wellness plan programs and membership clubs — combining people, processes and technology to craft a solution that's now considered the preeminent platform for implementing a successful wellness plan program. Widely regarded as a Business of Wellness™ expert, Bob concentrates on the business strategy for wellness plan programs, including pricing, wellness analytics, marketing, compliance and long-term program growth.

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