Whatever we do in our work or in our life, we're all selling something. Influencing others is selling. Getting buy-in is selling. Teaching is selling. Sharing an idea you're passionate about is selling. And when you ask people who they think is the best salesperson on the planet, alive or dead, most commonly they say 'Martin Luther King Jr.', 'Steve Jobs', 'Jesus'. Selling isn't only about selling products and services.Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, military leaders, and countless others in the hope of understanding why they're so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic - they were all unsold on what it meant to sell and unsold on who people expected them to be.Colin and Garrett’s book 'The Unsold Mindset - Redefining What It Means To Sell', just newly published, reveals a counterintuitive approach to not just selling, but life. This book is a journey toward an entirely new mindset — because the greatest sellers on the planet aren't successful because of what they do, they're successful because of what they think.Colin and Garrett are now professors at the University of Southern California’s Marshall School of Business. And they teach a fantastically popular class, Sales Mindset for Entrepreneurs. They’ve both worked in a variety of emerging technology companies and were senior leaders in an identity management software as a service company called Bitium which was acquired in 2017 by Google. They’ve been on an incredible journey ever since.--Colin Coggins & Garrett Brown: https://www.colinandgarrett.com/Purchase 'The Unsold Mindset': https://www.amazon.co.uk/Unsold-Mindset-Redefining-What-Means/dp/0063204908 The Unlock Moment is hosted by Dr Gary Crotaz, PhD — master interviewer, executive coach and author. Downloaded in over 140 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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