"I wanted to create a product that could be the yoga pant for the foot."Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.Links:Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team memberOutway – Rob Fraser's sock brandShopify – Platform Outway uses for their e-commerce siteShopify Bundles App – Used by Outway for product bundlingSponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

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