The Unofficial Shopify Podcast
Episodes
7 Years to Profit: The Hamster Ball Reinvented
24 Mar 2026
Contributed by Lukas
"There were three or four years straight where we were like, if it doesn't go the way we need it to go, we'll close it down at the end of the year -- ...
AEO: Get ChatGPT to Recommend Your Brand
17 Mar 2026
Contributed by Lukas
"I think this is a revival of SEO, a little bit of a resurrection." SEO expert Patrick Rice is back, and this time he brought receipts. His agency got...
The Shopify Product Network Explained
10 Mar 2026
Contributed by Lukas
Amanda Engelman is the Director of Product at Shopify leading advertising and channel expansion. She built the Shopify Product Network, a free app tha...
We Built a Shopify App. Here's What Broke.
03 Mar 2026
Contributed by Lukas
"Even if it ends up being something that ends the universe, it at least will have been a fun ride. So let's do it." That's what Karl Meisterheim said ...
Live Selling Secrets From a $25M Golf Brand
24 Feb 2026
Contributed by Lukas
"Nobody wants to get rich slowly." Nick Mertz started Pins and Aces with $6,000 and zero outside capital. Today, his golf lifestyle brand does $25 mil...
Why This Agency Dropped Paid Media (And Got Bigger)
17 Feb 2026
Contributed by Lukas
"I kinda told myself I need to take a step back from e-commerce. When I took a step back, e-commerce said no and put me back in."Amer Grozdanic burned...
ERP Explained w/ GoodDay's Kyle Hency
10 Feb 2026
Contributed by Lukas
For most direct-to-consumer brands, the term "ERP" evokes dread. Six-month implementations. Six-figure costs. Software built for factories, not Shopif...
Influencer Whitelisting: What It Is & How to Start
03 Feb 2026
Contributed by Lukas
Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and ...
The Financial Blind Spot Costing 7-Figure Stores Millions
27 Jan 2026
Contributed by Lukas
"You can't control tariffs. You can't control the weather. But you can control what's happening within your business."Salena Knight has audited thousa...
A Mushroom Brand's Bet Against Booze
20 Jan 2026
Contributed by Lukas
"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."After laun...
The First Shop Mini
15 Jan 2026
Contributed by Lukas
"Shop has this amazing opportunity to convert shoppers into people that are being entertained by shoppable content."Bill Staley built the first Shop M...
The Period Brand That Won $1.5M in Pitch Contests
13 Jan 2026
Contributed by Lukas
Dana Roberts spent years watching fifth-grade girls panic through their first periods with ill-fitting products and no preparation. The period care ai...
The €330M Exit Guy Shares His Europe Playbook
06 Jan 2026
Contributed by Lukas
"We were close to closing the company two or three times. Every winter was like, okay, that's it. Goodbye company."Chris Erthel built Meller sunglasse...
$1.7M BFCM: Inside Montana Knife Company's Black Friday
30 Dec 2025
Contributed by Lukas
Montana Knife Company pulled in $1.7 million over Black Friday weekend without discounting a single knife. Co-founder Brandon Horoho explains how: fiv...
Native A/B Testing Hits Shopify: What You Need to Know
22 Dec 2025
Contributed by Lukas
"It's really about helping merchants become more informed, helping them make more bold decisions."Aaron Glazer, Product Lead at Shopify, reveals two f...
SHOPIFY EDITIONS WINTER '26
16 Dec 2025
Contributed by Lukas
Shopify just dropped their "Renaissance Edition" with 150+ product updates. We cut through the noise. Sidekick finally works—I use it daily now for ...
Why Your Creative Strategy Is Burning Cash
09 Dec 2025
Contributed by Lukas
"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's An...
She Sold 250K Shampoo Bars Without Amazon or Ads
02 Dec 2025
Contributed by Lukas
Kate Assaraf tried every plastic-free shampoo bar on the market. They sat in her shower like, and I'm quoting here, "tombstones." Failed products. Dea...
What Discounts Actually Make People Buy (Study)
25 Nov 2025
Contributed by Lukas
There's this thing that happens when you run an e-commerce store. You know you need to discount, but you're terrified. Terrified of training customers...
This Founder Automated Influencer Outreach Completely
18 Nov 2025
Contributed by Lukas
So there's this guy, Bora Celik. Software engineer, thirty years in the game. Last year he tells his investors something crazy: SaaS is dead. Not dyin...
Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand
11 Nov 2025
Contributed by Lukas
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. F...
What's New in Shopify: November 2025
04 Nov 2025
Contributed by Lukas
Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at...
Black Friday Starts Early: The 3-Week Email Strategy
28 Oct 2025
Contributed by Lukas
Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the th...
Accessibility: Bet Hannon's 4-Step Fix
21 Oct 2025
Contributed by Lukas
"These tools rely on automation that only catches 30% of issues. And for blind users with screen readers? The overlays often conflict with their assis...
Smart Marketer Live 2025
14 Oct 2025
Contributed by Lukas
I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actual...
Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives
07 Oct 2025
Contributed by Lukas
So there's this baseball media company. They make shirts about guys with nicknames like "The Big Dumper." And they needed three different store experi...
SEO Is Dead. Long Live GEO. w/ Domaine's Mac King
30 Sep 2025
Contributed by Lukas
"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time ...
Jamil Bhuya: Why Store Owners Can't See Conversion Killers
23 Sep 2025
Contributed by Lukas
Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspec...
Bots, Fraud, & Other Online Store BS
16 Sep 2025
Contributed by Lukas
We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheapest items to test stolen credit cards. Your SEO agency wants ...
The $720K Exit That Disappeared
09 Sep 2025
Contributed by Lukas
"I'm not very good at success. That's something I learned as part of this."Ben Knegendorf went from forklift operator at Walmart to selling his stake ...
They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
02 Sep 2025
Contributed by Lukas
Also available on YouTube: youtu.be/gGdS45JY2YoAndrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for jus...
Why Shopify's Shipping Just Got Way Better
26 Aug 2025
Contributed by Lukas
Also on YouTube: youtu.be/56r_UJZbtLg"We want to make sure that merchants who are starting their business who don't know what are all the jobs they ne...
Ex-Supps CMO's Counter-Intuitive Growth Strategies
19 Aug 2025
Contributed by Lukas
Also available on YouTube: youtu.be/0HHJ5tONfVoMost Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make pre...
The £500K Exit That Saved Jayden Clark's Sanity
12 Aug 2025
Contributed by Lukas
Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o"I'm not very good at success. That's something I learned as part of this. I actually think probably mos...
How Portland Leather Hit $500M + Top 50 on Shopify
05 Aug 2025
Contributed by Lukas
Also on YouTube: youtu.be/nckQhAvYA-Q"We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months."Curtis Matsko went ...
How Shine Supply Hit $7M/yr Without Paid Ads
29 Jul 2025
Contributed by Lukas
Also Available on YouTube: youtu.be/_nqN9HyOpxMWhat happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shi...
Viral Mattress Ads & Crowdfunding
22 Jul 2025
Contributed by Lukas
Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single prod...
What 20M Shopify Surveys Reveal About Attribution
15 Jul 2025
Contributed by Lukas
Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8Shopify store owners: what if one simple question could improve your ad spend, creat...
Top Shopify Conversion Mistakes
08 Jul 2025
Contributed by Lukas
Also on YouTube...What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores ...
SEO for AI: What Works, What’s Snake Oil
01 Jul 2025
Contributed by Lukas
Available on YouTube: youtu.be/qdpFmuFD8yEShopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I call...
How Divorce, Cancer, and TikTok Built a Shopify Brand
24 Jun 2025
Contributed by Lukas
Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it...
Shopify POS V10: What’s New?
17 Jun 2025
Contributed by Lukas
Also on YouTube: youtu.be/4lOLw1k4ocAShopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10.Faster checkoutsSplit fulfillmentC...
Inside Shopify Editions.dev 2025
10 Jun 2025
Contributed by Lukas
Watch on YouTubeShopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond t...
How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify
03 Jun 2025
Contributed by Lukas
What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink ...
How a BOGO Deal Bootstrapped Neven Eyewear to Millions
27 May 2025
Contributed by Lukas
Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet...
SEO in 2025: What Still Works for Shopify
20 May 2025
Contributed by Lukas
Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify m...
Meta’s AI Ads Engine Explained (Andromeda + ASC)
13 May 2025
Contributed by Lukas
Also available on YouTube: youtu.be/m9YTxRsosJAMeta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up.In this episode of...
How Bamboo Socks Built a B2B Empire on Faire
06 May 2025
Contributed by Lukas
Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentall...
How TikTok & Sidekick Helped Sell Out a Skincare Brand
29 Apr 2025
Contributed by Lukas
Also available on YouTube: youtu.be/Pi20dFaHoVgBen Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no inve...
How Smart Brands Win Top-of-Funnel in 2025
22 Apr 2025
Contributed by Lukas
Also available on YouTube: https://youtu.be/XXSr4Po30oYPaid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?VC Smriti Ja...
700K YouTube Subs to Shopify Sales
15 Apr 2025
Contributed by Lukas
Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch...
Pit Viper: These Shades Print Money
08 Apr 2025
Contributed by Lukas
Pit Viper isn’t for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, h...
Shopify Dev AMA: Store Spying, AI Tools, and Trends
01 Apr 2025
Contributed by Lukas
Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-...
Lady Gaga’s on Shopify: Go Behind the Build
25 Mar 2025
Contributed by Lukas
Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.H...
The Store That Won March Madness
18 Mar 2025
Contributed by Lukas
Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off.Fast for...
10 Shopify Mistakes Killing Your Sales
11 Mar 2025
Contributed by Lukas
Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up ...
Fart-Proof Underwear? This Shopify Brand Says Yes
04 Mar 2025
Contributed by Lukas
Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activ...
Obvi’s Ron Shah on Fails, Exits & Lessons Learned
25 Feb 2025
Contributed by Lukas
"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me."Ron Shah bui...
How a Twitter Account Became a Thriving Shopify Brand
18 Feb 2025
Contributed by Lukas
“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.”Davi...
Reinventing Oral Care: The Slate Flosser Story
11 Feb 2025
Contributed by Lukas
In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of th...
Building Frizz + Co: Haircare, Shopify, and Community
04 Feb 2025
Contributed by Lukas
Building Frizz + Co: Haircare, Shopify, and CommunityDaphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma a...
Why Shopify’s Planet App is Good for Business (and the Earth)
28 Jan 2025
Contributed by Lukas
“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.”Discover how Shopify Planet...
Montana Knife Company: American-Made Knife Empire
21 Jan 2025
Contributed by Lukas
What if your side hustle turned into an 8-figure brand selling out every week?Also on YouTube: https://youtu.be/DxGxZ20rfQIMontana Knife Company’s B...
Growing a Supps Brand to $70M in 2.5 Years
14 Jan 2025
Contributed by Lukas
Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testin...
Avoiding CRO myths
07 Jan 2025
Contributed by Lukas
“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.”How do you turn ...
How This Athlete Built a $10M Sock Brand
31 Dec 2024
Contributed by Lukas
"I wanted to create a product that could be the yoga pant for the foot."Rob Fraser, former pro cyclist and the founder of Outway, believes socks shoul...
Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor
24 Dec 2024
Contributed by Lukas
Kevin Lavelle’s got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shir...
Turning Scratched Lenses into 8 Figures
17 Dec 2024
Contributed by Lukas
“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.”You know that favorite pair of s...
Shopify’s New Customer Accounts
11 Dec 2024
Contributed by Lukas
Tired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new cust...
Smart Marketer Live Recap
10 Dec 2024
Contributed by Lukas
Mindset, AI, and ghost hunting— Smart Marketer Live wasn’t your typical marketing event. We break down the big ideas that got us thinking (and lau...
Building a Successful Shopify App & Community
03 Dec 2024
Contributed by Lukas
Harshdeep Singh Hura didn’t just stumble into the Shopify partner community—he helped build it. In this episode, we meet the first-ever recipient ...
10,000 UX Audits Later: How Oddit Boosts Shopify Sales (Without Data or Meetings)
26 Nov 2024
Contributed by Lukas
What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping a...
From $800K to $26M: Depesh Mandalia’s Facebook Ads Story
19 Nov 2024
Contributed by Lukas
“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”What if you could turn $800K into $26 million in just...
The Black Friday Email Guide for Real-World Brands
12 Nov 2024
Contributed by Lukas
“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”B...
How Downpay Solves Payment Challenges | The Unofficial Shopify Podcast
05 Nov 2024
Contributed by Lukas
"I can't stop talking about partial payment, apparently." – Diana BirsanCo-founder of Downpay and former Shopify Product Manager, Diana Birsan, join...
How Shopify Built a Financial Hub to Empower Entrepreneurs
29 Oct 2024
Contributed by Lukas
“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”We chat with Vikram Anreddy, Head of Product for Fina...
TikTok Shop Made This Stationary Store Go Viral
22 Oct 2024
Contributed by Lukas
“Most brands just send out samples and then it’s done. We go the extra mile that 99% of brands do not do.”Building a multi-million dollar busine...
PR Strategy for Shopify Stores
15 Oct 2024
Contributed by Lukas
“PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.”In this epis...
SHOP CAMPAIGNS: Deep Dive
08 Oct 2024
Contributed by Lukas
Also available on YouTube: https://youtu.be/djnSFyBsB7MWe explore Shopify’s latest updates to simplify customer acquisition through its Shop Campaig...
Meet $100M+ Chubbies Co-Founder Kyle Hency
01 Oct 2024
Contributed by Lukas
“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”Kyle Hency had a simple goal: create a b...
Top Pickleball Creator's Video Content Strategy
24 Sep 2024
Contributed by Lukas
"Our number one best-selling product… it’s called the Dink Master."Enhance Pickleball's Connor Hance shares his incredible journey from college te...
How a Reddit Post Led to a $5M Skincare Brand
17 Sep 2024
Contributed by Lukas
Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No i...
Inside the Shadowy World of Returns Fraud
10 Sep 2024
Contributed by Lukas
Tackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major con...
Boost Conversions with Build Grow Scale’s CRO Tips
03 Sep 2024
Contributed by Lukas
“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”In this episode of The Unofficial Shopify...
Goodsellas: Why Movie Spoof Ads are Total Genius
27 Aug 2024
Contributed by Lukas
Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the ...
Insider Tips on Buying & Selling Shopify Stores
20 Aug 2024
Contributed by Lukas
"Buying a business is so much faster than building one and so much safer if you buy big enough."Also on YouTube: youtu.be/BuDtoDsC4tAGet the inside sc...
Inside Shopify’s Major Checkout Upgrade
13 Aug 2024
Contributed by Lukas
Also on YouTube: https://youtu.be/fIDw3fvPPgIUnpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online co...
Building a Sustainable Activewear Brand from Scratch
06 Aug 2024
Contributed by Lukas
Reprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewe...
The Declining Churn Fallacy
30 Jul 2024
Contributed by Lukas
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates ...
How Dapper Boi is Smashing Fashion's Gender Limits
23 Jul 2024
Contributed by Lukas
Vicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking ap...
Unlocking Shopify Flow
16 Jul 2024
Contributed by Lukas
Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti PihlainenIn this bonus episode we dive deep into the world of Shopify Flow with ...
Chalet Nursery’s Shopify POS Implementation
12 Jul 2024
Contributed by Lukas
Also on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Ch...
Mastering Shopify App Development
09 Jul 2024
Contributed by Lukas
Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable ...
Shopify Magic Media Editor
05 Jul 2024
Contributed by Lukas
Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features.Guest Background: Mary B...
Editions.dev 2024 Trip Report
02 Jul 2024
Contributed by Lukas
Also available on YouTube: https://youtu.be/mi3iKmZBxREWe’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclus...
Is Faire is a Must-Have for Wholesale?
25 Jun 2024
Contributed by Lukas
"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy w...
Affiliate Marketing's New Content Code
18 Jun 2024
Contributed by Lukas
Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategi...
Slumberkins: From Craft Fairs to Shark Tank
11 Jun 2024
Contributed by Lukas
Also available with video on Youtube: https://youtu.be/-qxIqPtAYhEJoin us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders o...
Shopify & SEO Tactics
04 Jun 2024
Contributed by Lukas
Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strateg...
Buying Over Building a Business
28 May 2024
Contributed by Lukas
"It's just a hell of a lot easier to optimize a business than to start something from scratch."Also available on YouTube: https://youtu.be/tbVh1J1sOEQ...