The Unofficial Shopify Podcast

Katanas, Candy, & a Billion Views

21 May 2024

Contributed by Lukas

Also available on YouTube: https://youtu.be/DFUi5Cq8YuoWe're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana ...

Glam-Aholic: From Blog to $50M Fashion Brand

14 May 2024

Contributed by Lukas

Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empireWatch: https://youtu.be/OqGQTRpjuJQFrom her roots in Detroit, M...

The Business of Star Wars Nostalgia

07 May 2024

Contributed by Lukas

Could you turn your geeky hobby into a thriving business?In this week’s episode of The Unofficial Shopify Podcast, we follow Mike Freeman, the maste...

Chatbots Aren't Dead: How AI Is Selling Backpacks

30 Apr 2024

Contributed by Lukas

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique ...

Streamlining SEO on Shopify

23 Apr 2024

Contributed by Lukas

Did you know over 60% of online experiences start with a search engine? In e-commerce, visibility in these search results is crucial for success.This ...

Quiz Funnel Strategies

16 Apr 2024

Contributed by Lukas

What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing ...

Cashflow Tips from an Ecom CFO

09 Apr 2024

Contributed by Lukas

"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra ...

From Code to Craft: Rustic & Main's Rise

02 Apr 2024

Contributed by Lukas

When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ai...

How Chubbies Built a Menswear Movement

26 Mar 2024

Contributed by Lukas

"We were the luckiest people in the world to be able to do this stuff."Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4cThis week, I'm joi...

eCommerceFuel Live 2024

19 Mar 2024

Contributed by Lukas

In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversat...

Insights for European eCommerce Success

12 Mar 2024

Contributed by Lukas

Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North Ame...

Troop's Mushroom Supplement Success

05 Mar 2024

Contributed by Lukas

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discu...

Let's Sell Some Trucker Hats

27 Feb 2024

Contributed by Lukas

We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her...

Shopify Themes: Selection & Insider Tips

20 Feb 2024

Contributed by Lukas

A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functiona...

Sharma's Success Secrets

13 Feb 2024

Contributed by Lukas

Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG...

Shopify Editions Winter '24

06 Feb 2024

Contributed by Lukas

Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuels...

Google Ads Strategies for Shopify

30 Jan 2024

Contributed by Lukas

Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify ...

From Festival Romance to $5M Fashion Brand

23 Jan 2024

Contributed by Lukas

Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns in...

Creating Ads that Connect in the Attention Economy

16 Jan 2024

Contributed by Lukas

In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads c...

How a Firefighter Mastered Marketing

09 Jan 2024

Contributed by Lukas

Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job....

Optimizing Shopify Themes: Redesign or Just Refine?

02 Jan 2024

Contributed by Lukas

As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality?Toda...

Post-Holiday Profit Strategies

26 Dec 2023

Contributed by Lukas

Many e-commerce ventures hit a sales dry spell right after the holiday cheers fade. But what if Q1 could be more than just a slump?In today's episode,...

Scaling Skincare: Bushbalm's Rise

19 Dec 2023

Contributed by Lukas

In this Unofficial Shopify Podcast episode, we sit down with David Gaylord, the mastermind behind Bushbalm Skincare. From his Shopify days to leading ...

Breaking Down a Black Friday Blowout

12 Dec 2023

Contributed by Lukas

Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us beh...

Inside 2023's Black Friday Surge

05 Dec 2023

Contributed by Lukas

Black Friday 2023 wasn't just big – it was record-breaking, with Shopify merchants alone pulling in a whopping $4.1 billion in sales.Dive deep into ...

Dropshipping $30M in Auto Parts

28 Nov 2023

Contributed by Lukas

Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the wor...

The Analog Film Entrepreneur

21 Nov 2023

Contributed by Lukas

We sit down with Paul McKay, the man behind Analogue Wonderland, who's turning back the clock on photography while keeping his feet firmly in the pres...

Gas Monkey's Sweepstakes Strategy

14 Nov 2023

Contributed by Lukas

Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the bluepri...

Riding Vinyl's Revival

07 Nov 2023

Contributed by Lukas

We're diving deep into the vinyl revival with Mark Poppen, the man behind Funky Moose Records. If you've ever wondered why vinyl records are outsellin...

From Shopify to Store Owner

31 Oct 2023

Contributed by Lukas

Imagine spending eight years shaping products inside Shopify's hallowed halls, only to step out and run your own store. That's Daniel Patricio's story...

News, Q&A, & Pro Tips

24 Oct 2023

Contributed by Lukas

New episode this week and its a fun one. Listener-favorite Paul Reda is back in the co-host chair, always spicy. We’re kicking off with some fresh-o...

Product Pre-Launch Planning

17 Oct 2023

Contributed by Lukas

In this episode, Kurt Elster sits down with Vance, a crowdfunding expert, to explore the strategies behind successful Kickstarter campaigns. From unde...

Q4 Holiday Promo Playbook

10 Oct 2023

Contributed by Lukas

As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season...

The Email Automation Blueprint

03 Oct 2023

Contributed by Lukas

What makes a store more than a marketplace but a community? The answer might be sitting in your inbox. With insights from Laura Palladino, we explore ...

The Candy Hackers

26 Sep 2023

Contributed by Lukas

Today, we step into the world of Adama Nesil, the creator of Candy Hackers. In a landscape dominated by sugary, processed treats, Adama has managed to...

Ask Us Anything

19 Sep 2023

Contributed by Lukas

Also on YouTube: youtu.be/LZlbfPiEYYYThis week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is...

Decoding Effective PPC Ads

12 Sep 2023

Contributed by Lukas

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on ...

Salty Britches

05 Sep 2023

Contributed by Lukas

In today's episode, we meet Amy Tucker, the founder of Salty Britches, a skin care line. Amy begins her journey with a straightforward aim: to make he...

Profit, Contribution Margin, & Growth

29 Aug 2023

Contributed by Lukas

What's behind the profit margin? Kurt Elster and Thomas Gleeson take a reflective look at e-commerce, dissecting common mistakes and revealing the pat...

Mastering ManyChat Marketing

22 Aug 2023

Contributed by Lukas

Today on the show, a deep dive into the ever-evolving world of chatbots. Kurt Elster sits down with Liziana Carter, navigating through the winding lan...

Profit Over Panic: Braxley's Comeback Story

15 Aug 2023

Contributed by Lukas

See it on YouTube: youtu.be/cQXHEJOPgfcEver wondered how an accidental idea can morph into a thriving business? To find out, we're thrilled to have Br...

Shopify Editions Summer ’23

08 Aug 2023

Contributed by Lukas

Also on YouTube:  https://youtu.be/ioGVduoPnPMEvery six months, like clockwork, Shopify unveils its latest offerings. This summer's Shopify Edition i...

Creating Profitable Influencer Relationships

01 Aug 2023

Contributed by Lukas

Ever wondered how to make the most of influencer partnerships without breaking the bank? Tomer Hen, founder of Switch Supplements and a recognized For...

Optimizing Price for Profits

25 Jul 2023

Contributed by Lukas

Video interview on YouTube: https://youtu.be/ISSTJFIUd8wGet ready to unlock the secrets of pricing optimization with data enthusiast and serial entrep...

A Tennis Pro Turned Bag Entrepreneur

18 Jul 2023

Contributed by Lukas

YouTube: https://youtu.be/rM2dQwDZe5UWe talk with Jack Oswald, a former professional tennis player turned entrepreneur. Oswald speaks candidly about d...

Mic Drop: JZ Mic's Marketing Masterclass

11 Jul 2023

Contributed by Lukas

Youtube Interview: https://youtu.be/ZOxFs99yHuAEver wondered how to grow a niche brand into a global force? On this episode of The Unofficial Shopify ...

Shopify Subscription App Selection

04 Jul 2023

Contributed by Lukas

Jump into the sea of subscription apps with the guidance of our guest Andriy Rudnyk. He breaks down the common mistakes when picking an app and foreca...

Making the World's First Creatine Gummy

27 Jun 2023

Contributed by Lukas

One life-changing realization transformed him from a SpaceX employee to a pioneering entrepreneur…We have Dylan Menter, the brain behind Bear Balanc...

Mastering Kickstarter for Product Launches

20 Jun 2023

Contributed by Lukas

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand B...

Unraveling eCommerce Accounting for Shopify Merchants

13 Jun 2023

Contributed by Lukas

Join us on The Unofficial Shopify Podcast as eCommerce accounting expert Wayne Richard shares financial strategies for Shopify store owners. Learn com...

Secrets from a $100M Ecom Entrepreneur

06 Jun 2023

Contributed by Lukas

Entrepreneur Nick Mertz on Challenges of E-commerce, In-House Operations, and Hiring the Right People.Today's episode of The Unofficial Shopify Podcas...

News & Updates: May 2023

30 May 2023

Contributed by Lukas

We discuss a range of topics from technical problem-solving to the impact of AI and automation. We explore how to enhance your ecommerce business with...

The Magic of Forever Transactions

23 May 2023

Contributed by Lukas

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription mode...

Crowdsourcing the Future of Lab Gear

16 May 2023

Contributed by Lukas

Get ready to put on your lab coat and nerd out with the founder and CEO of Genius Lab Gear, Derek Miller, on The Unofficial Shopify Podcast. Derek spi...

Happy Bulge: Swimming Through The Waves of Success

09 May 2023

Contributed by Lukas

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his compan...

Sustainable Shopping through Advocate Apparel

02 May 2023

Contributed by Lukas

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a br...

Ride Your Ride

25 Apr 2023

Contributed by Lukas

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling compon...

From Edible Cookie Dough to Ecommerce Success

18 Apr 2023

Contributed by Lukas

Sit down with Erica Rankin, the founder and CEO of Bro Dough, a plant-based, protein-infused, edible cookie dough company based out of Canada. Erica s...

Captivate the Right Customers

11 Apr 2023

Contributed by Lukas

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunn...

Unlocking the Power of Customer Lifetime Value

04 Apr 2023

Contributed by Lukas

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Danie...

Shopify Editions: NEW Online Store Features

28 Mar 2023

Contributed by Lukas

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integra...

Building a Viral Fashion Accessory: The Ponyback Hat

21 Mar 2023

Contributed by Lukas

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind thi...

Making Social Media Magic with Disney Dan's Proven Approach

14 Mar 2023

Contributed by Lukas

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engagin...

Lume Cube's Journey

07 Mar 2023

Contributed by Lukas

Join us as we explore how Lume Cube became the leading brand in personal lighting for creators and innovators. Though COVID-19 hit them hard, their te...

Top-Converting Landing Pages

28 Feb 2023

Contributed by Lukas

Creating Shopify landing pages is essential to success as an online store.In this episode, you'll learn how to create pages that look great and help y...

Twitter for Entrepreneurs: How to Grow Your Network

21 Feb 2023

Contributed by Lukas

"Twitter is like the sweatpants of social media."Twitter can be a powerful tool for entrepreneurs, but not in the same way as other social media platf...

SELLING ART ONLINE: How Jon Chase Built a Career

14 Feb 2023

Contributed by Lukas

Get your creative juices flowing this week on The Unofficial Shopify Podcast with Jon Chase: master artist & online entrepreneur. From his roots with ...

Ask Me Anything: January '23

07 Feb 2023

Contributed by Lukas

In this AMA episode, we're tackling your listener questions. Learn our insights on ChatGPT and get an inside look at what questions you should be aski...

How Merci Handy's Gone Global with Shopify and Stranger Things

31 Jan 2023

Contributed by Lukas

Interview with Louis Marty, co-founder and CEO of Merci Handy. In this episode, Louis discusses his experience building and growing a successful eComm...

Why Your Personal Brand Matters (And How To Build One)

24 Jan 2023

Contributed by Lukas

"Personal branding leads the right people to you."This episode is all about PERSONAL BRANDING FOR ENTREPRENEURS. To discuss it, we're joined by Sigute...

Maximizing Retention: Tactics for Reducing Subscription Churn

17 Jan 2023

Contributed by Lukas

In this episode, we discuss the subscription business model and how to make it successful on Shopify. Our guest is Andriy Rudnyk, founder of Good Subs...

How an Iconic Flask Revived an 1890s Housewares Brand Online

10 Jan 2023

Contributed by Lukas

Our guest today acquired a business, grew it from $90,000 in sales to $2 million, and created a category selling luxury flasks in the process.We're jo...

How a Subscription Box Biz Got a Netflix Show

03 Jan 2023

Contributed by Lukas

We all love subscriptions, the allure of recurring predictable revenue is too hard to pass up. They're hard to get right.We need an experienced subscr...

Can Cashback Rewards Save Ecommerce from Discount Addiction?

27 Dec 2022

Contributed by Lukas

Here's how I shop from a new brand. I see an ad on Facebook, I click through, if the site is on Shopify and looks legit, maybe I'll buy. When I do buy...

BUILDING A CULT(URE) OF COMMUNITY

20 Dec 2022

Contributed by Lukas

"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel MeyerAuthenticity & community are buzzwords ...

AI Chat Funnels: Bots are back, are they better?

13 Dec 2022

Contributed by Lukas

In 2016, Facebook opened up messenger bots. And in 2017, it felt like we hit peak chat bots. We didnt hear about them as much in 2019, but that doesnt...

Picking the Perfect Shopify Theme

06 Dec 2022

Contributed by Lukas

"Which theme should I use for a store that sells..." is a common question from Shopify merchants. With 97 themes currently in the Shopify Theme Store,...

Postal Petals Disrupts Floral Industry

29 Nov 2022

Contributed by Lukas

The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza.Today's...

How ‘Made With Local’ Scaled with Values

22 Nov 2022

Contributed by Lukas

Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s...

How Harley Finkelstein Went From Shopify's Earliest User to its President

15 Nov 2022

Contributed by Lukas

This episode is also available on YouTube: youtu.be/eyGIORYpio4Before Harley Finkelstein was President of Shopify, he was one of their first customers...

2022 eCommerce Trends Report

08 Nov 2022

Contributed by Lukas

Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owne...

Automating Real UGC on TikTok

01 Nov 2022

Contributed by Lukas

How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisitionGUEST BIO: Abe started Bounty in November 20...

Maximizing CLTV this Q4 w/ SMS & Email

25 Oct 2022

Contributed by Lukas

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conferenc...

AMA OCTOBER

18 Oct 2022

Contributed by Lukas

The 9th installment of our popular AMA series.In this Ask Me Anything episode sourced from our listeners, we discuss...Free resources to get you prepp...

DEAR META ADS BUYER, YOU'RE NOT ALONE

11 Oct 2022

Contributed by Lukas

If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4...

Maximize Your Paid Ads with Google Performance Max

04 Oct 2022

Contributed by Lukas

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, ...

Reach Your Audience Without Paid Ads

27 Sep 2022

Contributed by Lukas

Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad pri...

Reviving Revo Sunglasses

20 Sep 2022

Contributed by Lukas

If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lense...

Growing Cat Backpacks into a 7-Figure Biz

13 Sep 2022

Contributed by Lukas

Today's guest co-founded the #1 cat travel brand in the world. You read that right.We're joined by Emily Miethner from travelcatshop.com, now the #1 c...

Content Marketing isn't a Campaign

06 Sep 2022

Contributed by Lukas

Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares.Jake's job goal is to grow their brand by building genuine ...

Unlocking Customer Experience Mindset

30 Aug 2022

Contributed by Lukas

Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real...

The Business of Games

23 Aug 2022

Contributed by Lukas

Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball.Scott Brown is...

Be Your Brand’s Best Publicist

16 Aug 2022

Contributed by Lukas

Today's topic is PR...PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press....

Q&A: Shopify Store Strategy

09 Aug 2022

Contributed by Lukas

Our popular 'Ask Us Anything' series continuesWe open with news of a ponzi scheme, then answer your burning questions.We discuss:Maximizing your adver...

Building a Baked Goods Brand with a Mission

02 Aug 2022

Contributed by Lukas

A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons.This is the story of ...

Shopify Editions Summer 2022 Recap

26 Jul 2022

Contributed by Lukas

Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase.CEO Tobi says, “Wi...

Immutable Laws of Conversions

19 Jul 2022

Contributed by Lukas

In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands co...

No Shortcuts: Lessons from 13 Years in Online Marketing

12 Jul 2022

Contributed by Lukas

Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, s...

Selling Your Online Business

05 Jul 2022

Contributed by Lukas

Learn the Four Pillars of ValueWhich deal types are available (its more than just cash)As interest rates rise, why you want to be SBA qualifiedWhy you...

Split Testing Product Prices

28 Jun 2022

Contributed by Lukas

"Addressing prices once every year or two isn't going to work anymore."You've probably already invested time testing and analyzing your sales funnel, ...