Imagine scaling a business from $3 million to $30 million in a vertical that's as competitive as it gets. Today's episode is a deep dive into the world of dropshipping automotive parts—a tale of triumph that stretches from the roots of eBay to the heights of a multimillion-dollar business.Joining us is Sean Reyes of Shock Surplus, to tell us how he propelled his brand from modest beginnings to a dropship titan that cornered the market in 2020.We'll unpack the journey of a brand that's not only thrived but dominated, dissecting the blend of tech-savviness, market understanding, and the audacious spirit needed to excel.Sean's story is one of precision growth and the art of capitalizing on market opportunities, from navigating the COVID-19 pandemic to mastering the Facebook ad landscape.Expect to gather a trove of actionable advice, from leveraging education as a powerful marketing tool to the nitty-gritty of data management with a product catalog that would make a librarian weep.We'll explore how Shock Surplus has built a robust community by fostering genuine connections with their audience, leading with education, and backing it up with expertise.Hear how authenticity in content creation and customer education has established Shock Surplus as a trusted authority in a niche market.Don't miss this behind-the-scenes look at scaling an e-commerce business, a must-listen for any entrepreneur aiming for the stars.Hit subscribe, and leave a review if you love what you're hearing. It's about growth, not just in sales but in knowledge. Tune in, turn it up, and take your store to the next level.Show Linksshocksurplus.comNot on Shopify? Start your free trialSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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