Shopify just opened up its foundational B2B features to all paid plans, not just Plus. Samir Pradhan, VP of Product at Shopify, joins the show to break down what merchants actually get: company profiles, up to three custom catalogs, quantity rules, ACH payments, vaulted credit cards, and 50+ features total, at no additional cost. We walk through the setup, talk about what stays Plus-only, and dig into why B2B was consistently a top three merchant request. Plus, 96% GMV growth for merchants already using these tools. If you've been avoiding wholesale or duct-taping workarounds, this is the episode. LINKS Shopify B2B Newsroom Post: https://www.shopify.com/news/b2b-for-all Shopify B2B Help Docs: https://help.shopify.com/en/manual/b2b Samir Pradhan on LinkedIn: https://www.linkedin.com/in/samir-pradhan-71978120 SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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