The Unofficial Shopify Podcast
Episodes
The Most Controversial Way to Get Subscribers
21 Jun 2022
Contributed by Lukas
In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a for...
No Best Practices: 7 Surprising Split Tests
14 Jun 2022
Contributed by Lukas
Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisi...
Useful Google Tools for Your Store
07 Jun 2022
Contributed by Lukas
Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our gues...
SEO & Content Strategy Simplified
31 May 2022
Contributed by Lukas
Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...the SEO & content strategy every store should emp...
Q&A: Shopify Feature & Strategy Update
24 May 2022
Contributed by Lukas
In this Ask Us Anything episode, we discuss new features and answer your burning questions.What's new at Shopify:AudiencesDelivery DatesSFN + Deliverr...
Understanding Influencer Product Seeding
17 May 2022
Contributed by Lukas
In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.We're joined...
Tools to Get Your Money Right
10 May 2022
Contributed by Lukas
In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout.Our guest today is Tui A...
Undoing Headless
03 May 2022
Contributed by Lukas
In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Fires...
Custom Theming a Multimillion Lifestyle Brand
26 Apr 2022
Contributed by Lukas
In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand...
Easy Mistakes to Avoid When Starting a Business
19 Apr 2022
Contributed by Lukas
We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It...
Lessons from 20 Years of Ecommerce
12 Apr 2022
Contributed by Lukas
Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses.Notable quotes:...
AMA: What's Working in 2022
05 Apr 2022
Contributed by Lukas
In this Ask Me Anything episode sourced from our listeners, we discuss...Alternatives to Shopify and Google AnalyticsTikTok StrategyWhat do successful...
Becca Davison of UnbuckleMe
29 Mar 2022
Contributed by Lukas
We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Sh...
Starting a Ghost Pepper Honey Brand
22 Mar 2022
Contributed by Lukas
Our guest today is a serial entrepreneur who shuns the hustle & grind and instead focuses on enjoying the journey of starting a business."I have had m...
Conversion Copywriting (and how Humor Helps, Maybe)
15 Mar 2022
Contributed by Lukas
In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how ...
Migrating to Shopify
08 Mar 2022
Contributed by Lukas
In this episode, we talk through migrating to Shopify: things to watch out for, and experienced advice on how to make the most of migrating to Shopify...
Kelley Higney of Bug Bite Thing (Shark Tank Update)
01 Mar 2022
Contributed by Lukas
Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief ...
Building Community Through Challenges
22 Feb 2022
Contributed by Lukas
Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.It wasn't until she launched he...
How a Dad Started a Kids' Clothing Line in 2020
15 Feb 2022
Contributed by Lukas
Kyle Hale spent a year teaching himself to draw so he could start Ambitious Kids, a T-shirt company for children. His designs have a retro midwestern ...
Why These Teddy Bears are Exclusively Wholesale
08 Feb 2022
Contributed by Lukas
How a family business selling teddy bears, Plush in a Rush, went from a regional traveling salesperson venture to a nationwide wholesale e-commerce st...
The Future of Ecommerce
01 Feb 2022
Contributed by Lukas
We discuss our own key takeaways Shopify's extensive Future of Ecommerce Industry Report for 2022 to arm you with the ecommerce trends, insights, and ...
AMA: Metafields, Online Store 2.0, & more
25 Jan 2022
Contributed by Lukas
Also available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA e...
Ben Knegendorf's High-Ticket Dropshipping Approach
18 Jan 2022
Contributed by Lukas
How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lay...
Sprinkler Nerd Says, "Dropshipping's Not Dead"
11 Jan 2022
Contributed by Lukas
In 2004, Andy Humphrey took the $108 he'd saved and turned it into $10,000 profit in 6 months selling Christmas lights on SuperTwinkle.com while worki...
How Braxley Bands sold 200K+ Watch straps
04 Jan 2022
Contributed by Lukas
How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,00...
Banned From Facebook, SEO Saves Store
28 Dec 2021
Contributed by Lukas
Good SEO and content strategy can help ecommerce store owners be less reliant on paid traffic.Do you rely on paid ads to get traffic? What happens if ...
How a Plush Toy Earns This Couple Six Figures
21 Dec 2021
Contributed by Lukas
Jonathon and Maria Denholm have invented a new way for teachers to manage their classrooms with an adorable product they call Your Teacher's Pet Creat...
3PL ShipBob Sees Strong Black Friday Fulfillment
14 Dec 2021
Contributed by Lukas
According to Shopify sales data, "merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and mer...
How CROSSNET reinvented volleyball on Shopify
07 Dec 2021
Contributed by Lukas
In today's show, CROSSNET co-founder & CMO Chris Meade tells us how he bootstrapped the world’s first four way volleyball game into a 8 figure busin...
Conversion Copywriting
30 Nov 2021
Contributed by Lukas
In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/...
How Inclusivity & Community Sells Apparel
23 Nov 2021
Contributed by Lukas
Our guest is Adam Greenberg, one of the co-founders and CMO of ONE BONE, a size inclusive brand for the hard-to-fit man.He’s a morning show radio ho...
The Facebook ROAS Death Spiral
16 Nov 2021
Contributed by Lukas
This episode is also available on YouTube: https://youtu.be/2O8th50rMbMIf you advertise on Facebook (or other ad platforms) you need to understand Med...
Dynamic Commerce with Shopify's Hydrogen
11 Nov 2021
Contributed by Lukas
Hear from Ilya Grigorik at Shopify about the latest with Hydrogen, Shopify’s new React-based custom storefronts framework.At Shopify Unite 2021 last...
(What to do) When Inventory Runs Out
09 Nov 2021
Contributed by Lukas
In this episode, Rhian Beutler and Kelly Vaughn join us to discuss the state of the supply chain and the economy in Q4, what that means for your store...
Steal Ezra Firestone's 2021 Million Dollar Holiday Blueprint
02 Nov 2021
Contributed by Lukas
Learn the strategies master marketer Ezra Firestone is using this year for his 8-figure ecommerce brand.Show LinksSmart Holiday BootcampZipify PagesSm...
How Mrs. Elster gets 500+ visits/day from Google
28 Oct 2021
Contributed by Lukas
In this bonus episode, Julie Elster (AKA Mrs. Unofficial Shopify Podcast) describes the free content strategy and "feedback loop" she's implemented on...
Your 2021 Black Friday Facebook Ads Strategy
26 Oct 2021
Contributed by Lukas
We're taking a deep dive into Facebook ads strategy. We're talking what we're seeing working, and sane strategies you can use in your campaigns.You'll...
Holiday Email Marketing Tips & Prep
19 Oct 2021
Contributed by Lukas
Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion email...
How a FB Ads expert bootstrapped from 0–$100K
12 Oct 2021
Contributed by Lukas
In this episode, we talk to an experienced Facebook marketer Mojca Zove who started her first real online store in 2020, and then bootstrapped it to 1...
Supply Chain Snags' Merchant Impact
05 Oct 2021
Contributed by Lukas
In this episode, we discuss the global supply chain disruption affecting US store shelves. Turns out the mega ship got stuck in the Suez Canal was not...
Connected Retail: Bridging Offline & Online Stores
28 Sep 2021
Contributed by Lukas
This episode is for you if...You have retail locations (or are considering it) then you'll want to hear at least the first 20 minutes of this "Connect...
Donations, Not Discounts
21 Sep 2021
Contributed by Lukas
In this episode, Shopify merchants will hear about the problems with discounting, how the modern consumer is changing, and one innovative way you can ...
BFCM: Predictions for Your Promotions
14 Sep 2021
Contributed by Lukas
For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to tho...
Headless 101
07 Sep 2021
Contributed by Lukas
On today's show, we're getting a crash course on Headless Ecommerce. Our guest today is uniquely suited to the task, having led a headless Shopify mig...
BFCM: Prepping for this Holiday Season
31 Aug 2021
Contributed by Lukas
If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we pri...
Your Data is Probably Bad
24 Aug 2021
Contributed by Lukas
Everyone likes to say they make data-driven decisions, fewer actually do, and even fewer are making those decisions with good data.As more and more Sh...
What matters for the future of ecommerce
17 Aug 2021
Contributed by Lukas
Kurt Elster, Emmett Shine, and Lisel Welden work with DTC brands on the daily, respectively, so you’d think they’ve heard and seen it all. From Do...
July Recap: The Summer Slump
10 Aug 2021
Contributed by Lukas
Paul and Kurt recap and discuss July's ecom buzz:Klaviyo's new featuresHeadless HotnessThe Summer SlumpPaul's Beef(s) with KurtOur favorite Online Sto...
Discount Code Abuse: Protecting Your Profits
03 Aug 2021
Contributed by Lukas
In this episode, we'll pull back the curtain on how coupon extensions work, and reveal new data showing how they really impact key performance metrics...
Q&A: Online Store 2.0
27 Jul 2021
Contributed by Lukas
In this Ask Us Anything episode, we answer listener questions.When should I upgrade to Online Store 2.0?What's headless ecommerce?The new metafields: ...
Zuly Matallana of Tiara (Dragon's Den Update)
20 Jul 2021
Contributed by Lukas
For more than 15 years Zuly Matallana worked in large multinational companies to develop businesses by successfully leading teams to monetize market o...
Two Stores & a Full-time Job
13 Jul 2021
Contributed by Lukas
Ryan Tarver, a serial entrepreneur with a full-time job, joins us to discuss the realities of what it’s like to start a LLC, design a brand, and lau...
Lots of traffic but no sales?
06 Jul 2021
Contributed by Lukas
In-store marketing & merchandising are the basics of eCommerce but something that is missed often.Our guest today won the 2020 Shopify Commerce Awards...
Shopify Unite 2021 Recap
29 Jun 2021
Contributed by Lukas
Working from home looked good on Shopify because this year's Unite announcements are the most featured-packed yet. So much is changing that they're ca...
Using Pre-Orders to Grow Inventory
29 Jun 2021
Contributed by Lukas
Manufacturing your own goods is expensive, and can be even more expensive when you manufacture in the U.S. In this episode, Sarah Resnick, founder of ...
The Boneheaded Mistakes We've All Made Running Online Businesses
22 Jun 2021
Contributed by Lukas
Steve Chou and his wife Jennifer built a seven-figure business... and made a lot of mistakes along the way. We all have!This episode isn't about succe...
Converting Your First Customers
15 Jun 2021
Contributed by Lukas
Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? O...
Your Most Important Page is Product
08 Jun 2021
Contributed by Lukas
Through vigorous testing over a decade long ecommerce career, today's guest has come to a conclusion: the product is the most important page on the wh...
How a Former Hockey Player Found Spikey Success
01 Jun 2021
Contributed by Lukas
Paul de Jersey wants you to lie on what looks like a bed of nails. If you think this is unusual, so did he when he first experienced a spikey acupunct...
AMA: Improving Conversions & User Experience
25 May 2021
Contributed by Lukas
Addressing large drop-offs at checkoutBest navigation style for large catalogsPagination vs infinite scrolla "back to basics" checklist for a $1M/y me...
How Community & Story Bootstrapped KinkyCurlyYaki to Success
18 May 2021
Contributed by Lukas
Vivian Kaye describes herself as "Oprah + Gary Vee" and that's a pretty good description.Her presence and genuine desire to continuously learn and gro...
How Kettle & Fire Scaled Affiliate Relationships to 7-figures
11 May 2021
Contributed by Lukas
In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best pract...
Is your developer faking your PageSpeed score?
04 May 2021
Contributed by Lukas
Everyone wants a better PageSpeed score. So when a client came to us with unusually good PageSpeed scores in a theme we set up last year, we wanted to...
Selling The Best Cotton Candy You Will Ever Taste
27 Apr 2021
Contributed by Lukas
Head Mutha Fluffa Therese Dozier, founder of LUV SPUN, turned her events based cotton candy business around in 2020 by moving her Artisanal Candy Flos...
6 Ecommerce Myths Holding You Back
20 Apr 2021
Contributed by Lukas
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving us insane.In this joint episode, fellow ecom coach and...
How to Spot Fake Influencers
13 Apr 2021
Contributed by Lukas
In this episode, we break down influencer marketing for ecommerce with a Shopify merchant that used influencer marketing to launch their weighted blan...
Growing Your Store [Merchant Q&A]
06 Apr 2021
Contributed by Lukas
In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss...Analyzing HeatmapsWhen to outsource your marketingInve...
Six Sane Ways to Optimize Your Product Detail Page
30 Mar 2021
Contributed by Lukas
In this episode:What are the most common mistakes that Shopify store owners make with their product pages?What steps can store owners take to figure o...
Love Is: How Chrissie Lam Empowers Female Artisans
23 Mar 2021
Contributed by Lukas
We talk to SharkTank alum Chrissie Lam about her Love Is Project journey.How Chrissie created the original love bracelet in Kenya,transformed a person...
Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber
16 Mar 2021
Contributed by Lukas
Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovatio...
Preparing Your Facebook Ads for iOS14
09 Mar 2021
Contributed by Lukas
Apple says they're "standing up for users." Facebook says an upcoming prompt in Apple's iOS 14 is bad for small businesses. Regardless of which side y...
How Tacticalories Sells Out Weekly
02 Mar 2021
Contributed by Lukas
Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a jo...
Scaling Your Store AMA, Part II
23 Feb 2021
Contributed by Lukas
Today we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Devel...
How TikTok Revitalized This Pandemic-fatigued Merchant
16 Feb 2021
Contributed by Lukas
In June 2019, Cesar Torres joined us to share the unusual story of how he turned a merch store for his sci-fi book series into a fitness leggings bran...
How to Scale Your Store [Q&A]
09 Feb 2021
Contributed by Lukas
Today we're doing an AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Tips for growing Shopify stor...
How Two Strangers Partnered to Sell $1mm in Jerky
02 Feb 2021
Contributed by Lukas
After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pit...
How Travel Apparel Brand Aviator Survived 2020
26 Jan 2021
Contributed by Lukas
Colby Kane, owner and founder of Aviator, discusses how the 2008 recession shaped his business, how he's survived the current pandemic, and what he ex...
When a Pandemic Pauses Your Business
19 Jan 2021
Contributed by Lukas
Julie Elster (as in Mrs. Elster) joins us again for a candid update on how 2020 impacted her travel business, hosted on Shopify.Show LinksDoubleYourWD...
The Most Common CRO Blind Spots
12 Jan 2021
Contributed by Lukas
Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind.On today's episode: an airing of grievances ar...
New Year's Resolutions for your Shopify Business
05 Jan 2021
Contributed by Lukas
Now through January we’ll see an influx of new listeners. (Welcome!)We asked our new listeners, "what’s your number one question as you grow your ...
Stumped by SMS? Ask the Expert.
29 Dec 2020
Contributed by Lukas
Worried mobile messaging will annoy your customers? Not if you do it right.We ask SMS marketing consultant Arri Bagah listener submitted questions lik...
How a Tesla Accessory Store Built a Cult Fanbase
22 Dec 2020
Contributed by Lukas
When I bought our first electric vehicle earlier this year, I did what a lot of new car buyers do and went accessory shopping. It was not long before ...
Shipageddon, Cyber Monday, & Simulated Chicken
15 Dec 2020
Contributed by Lukas
In this episode, we discuss Shipageddon Season and the Cyber Monday that broke shipping. Then a Nuggs teardown– They're "the Tesla of chicken."Show ...
The Future of Ecommerce
08 Dec 2020
Contributed by Lukas
As ecommerce professionals, what did we learn from 2020? And what happens in 2021?Those are the questions I posed to a number of a clever ecommerce in...
Black Friday 2020 Data Download
01 Dec 2020
Contributed by Lukas
From the start of Black Friday in New Zealand through the end of Black Friday in California, Shopify merchants saw a 75% increase in sales from Black ...
Building a DTC Matcha Business with No Ad Spend
24 Nov 2020
Contributed by Lukas
We talk to a cookbook author who turned his experience living in Japan into a Shopify store focused on selling the best quality matcha possible.Eric i...
What Every Merchant Should Know About Theme Development
17 Nov 2020
Contributed by Lukas
In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas.You'll learn...how to audit your theme ...
This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures
10 Nov 2020
Contributed by Lukas
Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harn...
Thigh Society: How One Woman Sells 7-Figures of Anti-Chafing Underwear
03 Nov 2020
Contributed by Lukas
Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breath...
Black Friday 2020 Facebook Marketing Strategies
29 Oct 2020
Contributed by Lukas
In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are mo...
Choosing, Changing, & Maintaining Your Shopify Theme
27 Oct 2020
Contributed by Lukas
Out of The Sandbox's Sean Campbell joins us to discuss all things theme related:When & how should you upgrade or change themesWhat to consider in a ne...
Maximizing Revenue on Black Friday through Financing & More
20 Oct 2020
Contributed by Lukas
In this episode:Increasing average order value with financing,a new sexy store,and your Black Friday prep crash course.Show Links2020 Holiday Email Gu...
Steal Ezra Firestone's Million Dollar Black Friday Blueprint
13 Oct 2020
Contributed by Lukas
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph.This year he pl...
How Nomad Goods Drives Seven-figures Revenue Through Klaviyo
06 Oct 2020
Contributed by Lukas
Nomad Goods' Chuck Melber joins us to tell us in details what he's doing in Klaviyo to generate seven-figures worth of revenue annually.Key Takeaways:...
Manufacturing Authenticity: From Sneaker Drops to Shinola Saving Detroit
29 Sep 2020
Contributed by Lukas
We discuss:The ethics of financing solutionsLaunching your products like YeezyRumors: An update on Native Checkout IntegrationsNews: A Shopify data le...
How Stephanie Morimoto Built a Wellness Brand So Good Venus Williams Invested
22 Sep 2020
Contributed by Lukas
Stephanie Morimoto is the owner and CEO of Asutra, a natural beauty company so good that customer Venus Williams approached them to get involved.Asutr...
DTC Darlings: Is Gymshark worth $1.4 Billion?
15 Sep 2020
Contributed by Lukas
We discuss:An Income Store court case updateAWAY Travel has a sale, DTC Twitter takes noticeGymShark's billion dollar valuationAnd then we tear down t...
How Nomad Goods Went from $150K on Kickstarter to $20mm on Shopify
08 Sep 2020
Contributed by Lukas
Noah Dentzel is Co-Founder and CEO of Nomad. Nomad launched in 2012 on Kickstarter with their first product, ChargeCard, a USB cable the size and shap...
Q&A: PageSpeed, Plus, Preparing for Q4
01 Sep 2020
Contributed by Lukas
This episode is available as a video interview on YouTube: youtu.be/S3-9NZ1OLV8In this listener Q&A episode aimed at optimizing for Q4, we discuss:W...
Unlearn Everything: Developing Your Success Mindset
27 Aug 2020
Contributed by Lukas
This bonus episode of The Unofficial Shopify Podcast is presented by Rewind.The secret to productivity & success isn't a system, it's a mindset. Metal...