This is a memorial republish. Casey Bard, founder of Tacticalories Seasoning Co., died in early April 2026 after a three-year fight with Stage 4 colorectal cancer. Casey told the people close to him that when he was gone, he wanted them to tell stories about him. This is Casey in his own words, recorded in March 2021. Casey started Tacticalories with $500 and mixed his first batch in his bathtub. By 2020 the company had grown 4x. We talked about building a brand around a personal Venn diagram of interests, why he drops one product at a time instead of seasonal collections, the 2020 manufacturing chaos, and why he refused to dropship, refused coupon codes, and refused to take outside money. GoFundMe: https://www.gofundme.com/f/casey-is-choosing-to-continue-the-fight LINKS Tacticalories: https://tacticalories.com Casey Bard: https://caseybard.com GoFundMe (supporting Casey's family): https://www.gofundme.com/f/casey-is-choosing-to-continue-the-fight Struggle Well (documentary about Casey's story): https://www.youtube.com/watch?v=908HdjZFyjk

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related