What if your side hustle turned into an 8-figure brand selling out every week?Also on YouTube: https://youtu.be/DxGxZ20rfQIMontana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.Episode Highlights:Why MKC chose Shopify as their platform and how it drives their success.The secrets behind MKC’s 120+ consecutive weekly product sellouts.How owning your email list can outshine ad spend.Building a thriving direct-to-consumer brand in a competitive market.The challenges and rewards of investing in local manufacturing.What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility.About Brandon Horoho:Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.Show LinksMontana Knife Company: https://montanaknifecompany.comFollow MKC on Instagram: https://www.instagram.com/montanaknifecompanyWork with Kurt: https://ethercycle.com/Sponsors:Cleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work with Kurt:Grow your Shopify store with me: https://ethercycle.com/applySee our recent client successes: https://ethercycle.com/work

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