Welcome to the VoiceMe Podcast – information and advice on the world of voiceover, presented by VoiceMe.co.za – the South African search directory for voice artists and related services. I’m Andrew Sutherland, founder of VoiceMe.co.za, and in this episode I want to explore something a bit brainy but very useful: neuromarketing principles and how we can apply them to voiceover marketing right here in South Africa. Topics in this episode: Neuromarketing Principles in VO Marketing ✅ 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 𝗘𝗳𝗳𝗲𝗰𝘁: Make your rates and services appear to be a plus for your clients. ✅ 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻: Show the prices in the smallest amounts possible. ✅ 𝗥𝘂𝗹𝗲 𝗼𝗳 𝟯: Provide clear service packages to assist the decision-making process. ✅ 𝗜𝗞𝗘𝗔 𝗘𝗳𝗳𝗲𝗰𝘁: Get your clients involved in the process so that they appreciate what you do even more. ✅ 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗙𝗿𝗲𝗲: Use free services as a way of converting leads to paying clients. ✅ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗘𝗳𝗳𝗲𝗰𝘁: Make your standard rate look like a steal. ✅ 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲: Don’t offer too many choices with your products or services to avoid confusing your customers. More Info: VoiceMe - voiceme.co.za Profiles & Pricing - voiceme.co.za/support#pandp Support - [email protected] Phone - 0861 VOICEME (0861 864 2363) Facebook - @VoiceMeSA Twitter - @VoiceMeSA Instagram - @VoiceMeSA LinkedIn - @VoiceMeSA

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