Entrepreneurs have to make hundreds of decisions about their businesses every day. It is easy to lose sight of which decisions are the really big ones- the ones that have huge repercussions. The big decisions are also an opportunity to express your individuality and creativity as an entrepreneur: to make a conscious choice about the purpose and design of your business. This podcast provides an overview of what the big decisions are: 1. Choosing your own goals and motives Why am I an entrepreneur? What is my own motivation? What do I want? How do my motives for being an entrepreneur fit in with my vision for my life? I have found that being conscious about my own motivation is key to ensuring that I can gain fulfilment from being in business. 2. Choosing the purpose of the business Why does my business exist? What's the purpose of the business? Deciding on a clear purpose for your business gives coherence to all your actions and decision. For me, that comes down to identifying what this business is going to do to provide value to others and make other people's lives better. 3 Choosing business partners Am I going into business with others, or alone. Why? This choice has huge ramifications and it is extremely useful to be very conscious of why you are making any choices with regard to cofounders. 4. Choosing how to finance the venture Why do I want funding? What am I going to do with it? It's easy to assume you need as much money as possible to start, but you have many choices as to how to approach financing the venture. 5. Choosing how to sell How am I going to make money? Why will customers give me money? There is an interplay in this decision, as we all learn from customers as we come to understand their reasons for buying. 6. Choosing the design of your operation How are we going to organise the work? Why are we working in this way? There is often a temptation to recreate the processes from your last job, however being a business owner gives you the opportunity to consciously design the workflow of your business. 7. Choosing your approach to profit How much profit do I aim to make? How am I going to do it? 8. Choosing your approach to growth How big do I want this business to be, and why? It's easy to assume that you want growth, but bigger means more complex. 9. Choosing how you will exit How do you plan to exit the business? Everyone has to exit someday. Many entrepreneurs want to sell, but even those who don't will have to plan for some kind of exit, either through a succession plan or simply ceasing to trade one day.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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