Quote: “The more niched you get, the less competition...and you’re the go-to person they think of when they need that particular service.” Susan Friedmann How narrow is your lane? We talk about “picking a lane” all the time but just how narrow is too narrow? On this episode of The Wealthy Speaker Show, we welcome author and publisher, Susan Friedmann who will share her best advice on picking your topic and writing your book. Susan Friedmann, CSP (certified speaking professional) is a well-respected niche marketer who's on a mission to wipe out sameness and add vitality and differentiation to your marketing.For over 25 years, through her company, Aviva Publishing, she’s coached more than 400 non-fiction authors, to use their books to become the recognized trusted authority in their niche market. Highlights you won’t want to miss:Susan’s shift from the floor to the page. 2:15Be fearless in your decision. 5:45Scaling it down to your niche. 8:30Can you go too deep into your niche? 10:00Narrow means you’re the go-to person. 14:15Start wider and narrow it down. 17:00What comes first, the business or the book? 21:00Susan’s amazing offers! 24:45 Click to Tweet: Have you narrowed your lane down to a specific niche? Join me to hear author and publisher, Susan Friedmann discuss picking your niche and when to write your book. A prolific author, Susan has written 15 books including her bestsellers, Meeting & Event Planning for Dummies and Riches in Niches: How to Make it BIG in a small Market. She’s appeared as a guest expert on CNN's Financial Network, Bloomberg’s Small Business, a variety of radio and TV talk shows. She also hosts the award-winning podcast, Book Marketing Mentors. If you would like some great advice about how to narrow your niche and the best time to write your book, you simply can’t afford to miss this episode. I hope you’ll download and learn. Links:Susan’s website: http://avivapubs.com/Riches in Niches: http://richesinniches.com/Susan’s podcast: http://bookmarketingmentors.com/Special link for FREE GIFTS from Susan: http://avivapubs.com/claim-your-gifts/ 15 minute consult - PDF of Riches in Niches - 10 Questions to Find Your Niche MarketWant to Win a FREE Focus 40 Session with Jane? https://www.speakerlauncher.com/win/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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