If you're in the business of helping people change their lives, then you've got some unique marketing challenges that come with speaking to the people in your desired target market. In this episode I sit down with Jackie Bebenroth, a Change Marketer. Jackie draws from two decades of experience as a brand strategist and entrepreneur, to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has developed a communication methodology called the Change Stage Framework, which is proven to connect, convert and cultivate audiences for sustained impact and business growth. Now at her agency, Muse, she leads a team of strategists and creatives who are dialed in to the needs of clients specifically in the nutrition and wellness segments, where behavior and lifestyle change is a prerequisite to success. As she's been doing this work, she has picked up a few awards and accolades along the way, most notably an SXSW Interactive finalist award and also the Content Marketing Institute's Content Marketing Leader of the Year. Here are some of the things you'll learn… What is change marketing? The difference between changing minds vs. changing mindsets. How to convince our clients that they need a mindset change How to help our clients to overcome a fear of change Understanding the evolving customer journey. The one marketing stage you DON'T to waste your money on The stages of the Change Marketing framework, and what marketing activities make sense at each stage …and lots more! Full episode notes: https://drkimfoster.com/118

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