Erin Kirschenmann’s day job is managing editor of *Wine Business Monthly*. After spending her days immersed in the intricacies and moving targets that make up the wine business, she spends her nights curled up with a book and a glass of wine (or two). As both a writer and a wine lover, she naturally began pairing her reading with wines—a moody Pinot with a twisty thriller, for example. A couple of years ago, it occurred to her that there were other bibliophile-oenophiles out there who would love to do the exact same thing, so she founded Novel Pairings. Novel Pairings exists at the confluence of a book club and a wine club, where quarterly wine shipments align with book selections and monthly gatherings. We sat down with Erin to learn more, find out how she chooses the wines and books, and see if we can do what Petaluma’s finest educators couldn’t: get Brian to read a book. We’re always looking for new ways to bring wine into people’s lives, and people are always looking for more ways to be in community. Novel Pairings lands at just the right time. Whether it’s the monthly virtual meetups, the growing calendar of live events, the online quizzes, or now a SommSocial wine club, Erin has created an innovative platform—something the wine business needs more of. When she’s not reading and sipping, Erin is closely tracking the business of wine from her desk at *Wine Business Monthly*. And if you’re not signed up for the DNE, how do you know what’s going on? Given that this is the Year of Zinfandel, if we were going to pair a wine with this show, we’d suggest popping open a bold, bright Zin and enjoying it. Novel Pairings Wine Business Monthly Daily News Email (DNE) Instagram: @erinakirsch Instagram: @novel_pairings

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