How healthy is your Klaviyo account?Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign frequency, send volume, and flows, with a second check for every metric that can be distorted by attribution settings, privacy opens, or bot clicks.You’ll learn how to:• Compare Shopify revenue growth with Klaviyo revenue growth• Check whether Klaviyo’s attributed revenue is trustworthy• Compare Shopify sessions with unique email and SMS clicks• use Gmail performance to spot reporting or inboxing problems• Measure list growth without Apple Privacy Opens inflating the audience• Audit campaign frequency, headlines, and design quality• Evaluate your campaign-to-flow revenue split• Use your first welcome email as an account-wide health checkNeed help generating more revenue from your existing traffic and customers? Visit CHAPTERS:00:00 Why email and CRO are the fastest revenue opportunities00:29 The 12-point Klaviyo inspection01:24 Introduction02:23 How the inspection works02:52 Revenue growth and attribution settings05:49 Unique clicks and Shopify sessions07:45 Checking Gmail performance11:11 Measuring list and audience health14:05 Forms, subscribers, and unsubscribes16:02 Campaign frequency and creative quality18:01 Send volume and campaign open rates20:24 Flow revenue and welcome email health21:54 The complete 12-point recapWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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