The World's Best Email and Retention Podcast
Episodes
Ep 78: The Gator vs Judge: The Psychology of Ecommerce Conversion (with Dylan Ander)
17 Mar 2026
Contributed by Lukas
Most ecommerce brands obsess over conversion rate. But according to Dylan Ander, that’s the wrong metric to optimize.In this episode of the World...
Ep 77: Running Email at Scale: Newsletter vs Ecommerce
10 Mar 2026
Contributed by Lukas
What changes when you run email every single day?In this episode of the World’s Best Email & Retention Podcast, Jordan Gordon sits down with Reb...
Ep 76: Segmentation Super Episode
03 Mar 2026
Contributed by Lukas
In this Segmentation Super Episode, Jordan Gordon breaks down the exact segmentation frameworks the Pilothouse retention team uses to drive more reven...
Ep 75: Building an Audience in 2026
24 Feb 2026
Contributed by Lukas
How do you actually build an email audience in 2026 without burning your list or wrecking deliverability?In this episode, Jordan Gordon breaks down th...
Ep 74: How to Attribute Your Post-Click Ecosystem (Part 2)
21 Feb 2026
Contributed by Lukas
In Part 2 of this deep dive, Jordan breaks down how to attribute your post-click ecosystem without relying solely on platform reporting. From estimati...
Ep 73: 5 Retention Metrics I Track (And 1 I Ignore)
17 Feb 2026
Contributed by Lukas
Most brands track repeat rate. I don’t.In this episode, Jordan breaks down the five customer retention metrics he actually uses to judge whether an ...
Ep 72: How to Attribute Your Post-Click Ecosystem (Part 1)
10 Feb 2026
Contributed by Lukas
Attribution doesn’t stop at ads.In this episode, we walk through how to measure the full post-click ecosystem (from email and SMS to CRO and retenti...
Ep 71: Predict Your 2026 Email Revenue
03 Feb 2026
Contributed by Lukas
Email is still the most predictable revenue channel in ecommerce—but most brands don’t forecast it correctly.In this episode, Jordan Gordon breaks...
Ep 70: Diagnosing a Drop in Email Revenue
27 Jan 2026
Contributed by Lukas
When email revenue drops, most teams guess. This episode shows how to diagnose it systematically.Jordan breaks down the two real drivers of email reve...
Ep 69: Building a Retention Engine in 2026
20 Jan 2026
Contributed by Lukas
Most brands look at the wrong email metrics.In this episode, Jordan explains how to build a real retention engine in 2026 by focusing on the numbers t...
Ep 68: Inside DEWALT’s Post-Click Ecosystem
13 Jan 2026
Contributed by Lukas
Advertising gets people to your site... But your site is what actually makes you money.In this episode, Jordan breaks down DEWALT’s ecommerce ecosys...
Ep 67: Site Funnels 2.0: The Product Discovery Revenue System
06 Jan 2026
Contributed by Lukas
In Site Funnels 2.0, Jordan breaks down how product discovery actually works when you have hundreds, thousands, or even millions of SKUs.This episode ...
Ep 66: Site Funnels 1.0: The Post-Click Revenue System
30 Dec 2025
Contributed by Lukas
In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost,...
Ep 65: Where Email Revenue Actually Comes From
23 Dec 2025
Contributed by Lukas
In this episode of the World’s Best Email Retention Podcast, Jordan breaks down real buyer data to show which customers truly drive email and retent...
Ep 64: The Financial Case for CRO
16 Dec 2025
Contributed by Lukas
Conversion rate optimization is not a “nice to have.” It is the most reliable way to increase profit without increasing spend.In this episode, Jor...
Ep 63: Black Friday: What Worked
09 Dec 2025
Contributed by Lukas
Black Friday is the biggest stress test of your email system, and this year delivered some clear winners. In this episode, Jordan breaks down the real...
Ep 62: Where Should That Click Go? Landing Pages, Homepages, and PDPs
02 Dec 2025
Contributed by Lukas
Most brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist T...
Ep 61: Last-Minute BFCM Checklist (12 min)
25 Nov 2025
Contributed by Lukas
In this quick 12-minute episode, Jordan breaks down the 10 essential checks every brand should make before launching their BFCM emails. From segmentat...
Ep 60: Deliverability Office Hours: Jordan Asks Everything (feat. senders.co)
18 Nov 2025
Contributed by Lukas
Email might be the oldest channel in the digital stack, but it’s never been more complicated. In this episode, Jordan sits down with Benny Rubin (CE...
Ep 59: Under the Hood: What’s Really Happening in Your Account
11 Nov 2025
Contributed by Lukas
Think your email program is performing just fine? You might want to take another look. In this episode, Jordan lifts the hood on a real (anonymized) a...
Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1)
04 Nov 2025
Contributed by Lukas
What actually determines whether your emails land in the inbox or the spam folder?In this episode, Jordan Gordon sits down with Benny Rubin, founder a...
Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
28 Oct 2025
Contributed by Lukas
Every brand uses a pop-up... but most leave serious revenue on the table.In this episode, Jordan sits down with Shaan Arora, founder of Alia, to break...
Ep 56: The 4 Stages of the Website Purchase Funnel
21 Oct 2025
Contributed by Lukas
Your website has just two minutes to make money, literally.In this episode, Jordan Gordon breaks down the four critical stages of the website purchase...
Ep 55: Talk Turkey - The Q4 Email Gut Check
14 Oct 2025
Contributed by Lukas
It’s crunch time. Jordan Gordon breaks down a no-BS audit you can run this week to see whether your email program is actually inboxing, or just pr...
Ep 54: How to Win Black Friday 2025 (and Keep Your Reputation Intact)
07 Oct 2025
Contributed by Lukas
Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).In this e...
Ep 53: Examining Urban Outfitters’ Impressive Email Machine
30 Sep 2025
Contributed by Lukas
In this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pag...
Ep 52: Don’t Let This Tactic Tank Q4
23 Sep 2025
Contributed by Lukas
In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can crea...
Ep 51: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 2)
16 Sep 2025
Contributed by Lukas
We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.In this episode of the World’s Best Email & Retention Podc...
Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)
09 Sep 2025
Contributed by Lukas
In this episode, Jordan shares how to build a high-leverage email program that acts like a billion-dollar engine, even on a lean budget.You’ll learn...
Ep 49: American Eagle vs. Everlane (Part 2 – Brand vs. Revenue)
02 Sep 2025
Contributed by Lukas
In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email ...
Ep 48: American Eagle vs. Everlane: Who Wins the Inbox? (Part 1)
26 Aug 2025
Contributed by Lukas
In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From ...
Ep 47: Retention Bootcamp: Mastering Your Welcome Experience
19 Aug 2025
Contributed by Lukas
We’re digging back into the AKNF archive for this classic session of Retention Bootcamp. In this episode, Jordan and Eric break down the welcome exp...
Ep 46: The Only Browse Abandon Email You'll Ever Need
12 Aug 2025
Contributed by Lukas
Think your browse abandonment email is doing the job? Think again.In this episode, Jordan breaks down the only browse abandon flow you’ll ever need—...
Ep 45: 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course
05 Aug 2025
Contributed by Lukas
Need to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just t...
Ep 44: Stock the Pond, Fill the Funnel, Make Money: How retention keeps revenue flowing
29 Jul 2025
Contributed by Lukas
In this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even ...
Ep 43: Emails Should Inspire, Not Blend In: Discussing Minimalism vs. Maximalism in Email Design
22 Jul 2025
Contributed by Lukas
Why do so many fashion brands use the exact same email template? In this episode, Jordan Gordon unpacks the rise of bland, minimalist design in email ...
Ep 42: Optimizing for Profit, Not Just Conversion Rate
15 Jul 2025
Contributed by Lukas
Most brands look at their global conversion rate and panic—but what if that number doesn’t actually mean what you think it does?In this episode, J...
Ep 41: List Growth, Fingerprints, Spam Flags, and What Actually Works
08 Jul 2025
Contributed by Lukas
In this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why...
Ep 40: Scale the Ecosystem, Scale the Brand
01 Jul 2025
Contributed by Lukas
Your ecommerce brand isn’t just running campaigns—it’s running an ecosystem.In this episode, Jordan breaks down the three interconnected digital...
Ep 39: How to Keep Customers
24 Jun 2025
Contributed by Lukas
Most brands lose customers by default. The real question is: how do you keep them?In this episode, Jordan reframes customer retention—not as a marke...
Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)
17 Jun 2025
Contributed by Lukas
If you’re still hitting “resend to non-openers,” this one’s for you.In this episode, Jordan delivers a no-holds-barred message of mercy to ema...
Ep 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERP
10 Jun 2025
Contributed by Lukas
Your welcome email might be costing you customers. In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to ...
Ep 36: Retention Programs for Different Cohort Profiles | TWBERP
03 Jun 2025
Contributed by Lukas
Not all customers are created equal—and your retention strategy shouldn't be either.In this episode, we break down how to build retention progra...
Ep 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERP
27 May 2025
Contributed by Lukas
Are the boldest beliefs in advertising still true?In this episode, we put iconic marketing quotes to the test—from Mad Men-era mantras to algorithm-...
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
20 May 2025
Contributed by Lukas
How does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks d...
Ep 33: Clicks, Opens, Purchases, and Bot Traffic: What Email Platforms Aren’t Telling You | TWBERP
13 May 2025
Contributed by Lukas
In this episode, Jordan Gordon sits down to untangle one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an...
Ep 32: Mail App Wars: Apple vs. Gmail + Jordan Makes a Big Life Change | TWBERP
06 May 2025
Contributed by Lukas
In this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone runn...
Ep 31: Behind Frye’s Emails: Design and Strategy | TWBERP
29 Apr 2025
Contributed by Lukas
In this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email ...
Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP
22 Apr 2025
Contributed by Lukas
Are your email metrics telling the whole story? In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths...
EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP
16 Apr 2025
Contributed by Lukas
In this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buyi...
Ep 28: 50% Off Flow Builds & More - PART 1: Use Automation and Coordinated Management to Improve Spend Efficiency | TWBERP
15 Apr 2025
Contributed by Lukas
Hey listeners! The episode Jordan references with Abby from Pilothouse will be coming tomorrow, so keep your eyes peeled.In this episode, Jordan Gordo...
Ep 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERP
08 Apr 2025
Contributed by Lukas
In this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is...
Ep 26: Building the Continuation Flow: A Lifecycle Email Strategy for Large Catalog DTC Brands | TWBERP
25 Mar 2025
Contributed by Lukas
Jordan Gordon, Head of Retention at Pilothouse, breaks down a complete reframe of how brands should approach lifecycle email. Instead of using campaig...
Ep 25: So You’ve Got a Brand – Now What? The Role of Email in Branding & Retention | TWBERP
18 Mar 2025
Contributed by Lukas
Email isn’t just for conversions. If you’re only thinking about email in terms of discounts and cart abandonment flows, you’re missing out on on...
Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP
11 Mar 2025
Contributed by Lukas
Hello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Ma...
Ep 23: Retention Starts with Product: CEO Matt Bertulli on Scaling Lomi & Pela Case | TWBERP
04 Mar 2025
Contributed by Lukas
Retention isn’t just an email strategy—it starts with product design and habit formation.In this episode, we sit down with Matt Bertulli, CEO of L...
Ep 22: The Psychology of Persuasion: Cognitive Biases Every Marketer Must Know | TWBERP
25 Feb 2025
Contributed by Lukas
How do customers really make decisions? The answer lies in cognitive biases—the psychological shortcuts that shape buying behavior.In this episode, ...
Ep 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERP
18 Feb 2025
Contributed by Lukas
Today, we’re diving into the future of email and retention marketing with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli has built retention stra...
Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP
11 Feb 2025
Contributed by Lukas
In this episode of the World’s Best Email and Retention Podcast, we’re joined by Eleah Portillo, VP of Marketing at For Wellness, who brings a wea...
Ep 19: Email Program In The Trash Bin? 10 Steps to Revive It | TWBERP
04 Feb 2025
Contributed by Lukas
Is your email program struggling with low engagement, poor deliverability, or spam issues? In this episode, we walk through a 10-step checklist to res...
Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP
28 Jan 2025
Contributed by Lukas
Email marketing is evolving fast, and 2025 is shaping up to be the most challenging year yet for inboxing. In this episode, Jordan Gordon is joined by...
Ep 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERP
21 Jan 2025
Contributed by Lukas
In this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its conne...
Ep 16: Beyond the Benjamins: Tracking the Lifecycles that Drive Business Success | TWBERP
14 Jan 2025
Contributed by Lukas
In this episode, host Jordan Gordon challenges the conventional focus on revenue alone and reveals how understanding various lifecycles—promotional,...
Ep 15: Building An Audience in 2025 | TWBERP
07 Jan 2025
Contributed by Lukas
In 2025, building and maintaining an engaged audience has never been more critical—or more challenging. In this episode of the World’s Best Email ...
Ep 14: The 5 Fundamental Forces of Email and Retention | TWBERP
31 Dec 2024
Contributed by Lukas
In this episode, we dive into the five fundamental forces of email retention marketing and how they can transform your business. Learn how to optimi...
Live From Jordan's Inbox: Strong Strategies, 404s, and Missed Opportunities | TWBERP 13
24 Dec 2024
Contributed by Lukas
Email marketing expert exclaims: "The subject line's gonna slay." Join Jordan Gordon as he dives into the cool, often quirky world of email marketing ...
Ep 12: Top 6 Email Segmentation Blunders | TWBERP
17 Dec 2024
Contributed by Lukas
Dive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. ...
Ep 11: The Financial Case for Email | TWBERP
10 Dec 2024
Contributed by Lukas
Discover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial c...
Ep 10: Fixing Funnel Disconnects: Why Cohesive Messaging Matters | TWBERP
03 Dec 2024
Contributed by Lukas
In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisiti...
Ep 9: The Only Site Abandon Flow You'll Ever Need | TWBERP
26 Nov 2024
Contributed by Lukas
Listen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel. Learn the impo...
Ep 8: Email Fight Companion - Battle Of The Brands (Fashion) | TWBERP
19 Nov 2024
Contributed by Lukas
Get ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is j...
Ep 7: Email Like a Top Brand: Fresh, Flawless, Simple | TWBERP
12 Nov 2024
Contributed by Lukas
Want to elevate your email game? In this episode, we dive into what it takes to ‘Email Like a Top Brand’ by breaking down the key principles of f...
BONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERP
07 Nov 2024
Contributed by Lukas
In this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks ...
Ep 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERP
05 Nov 2024
Contributed by Lukas
In this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 202...
Ep 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERP
29 Oct 2024
Contributed by Lukas
In this episode, we dive into the art of creating email experiences that do more than just sell—they inspire. Join host Jordan Gordon as he explore...
Ep 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERP
22 Oct 2024
Contributed by Lukas
In this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by...
Ep 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERP
15 Oct 2024
Contributed by Lukas
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales dur...
Ep 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERP
08 Oct 2024
Contributed by Lukas
Subscribe to DTC Newsletter - https://dtcnews.link/signup "The purpose of the pod is to raise the bar on email throughout the industry." Welcome to ...
Ep 1: The Four Pillars of Effective Email Retention | TWBERP
01 Oct 2024
Contributed by Lukas
Welcome to TWBERP! In this episode of The World’s Best Email and Retention Podcast, we dive deep into the four essential pillars every email markete...