Email deliverability isn’t a single metric. There’s no dashboard that tells you exactly why you’re going to spam.In this episode of The World’s Best Email & Retention Podcast, Jordan sits down with Pierre Pignault, founder of MailSoar and an “email guy’s email guy,” to break down how deliverability actually works in 2026.From misleading open rates to spam filter behavior, this is a deep dive into how top operators diagnose and fix inbox placement issues.We get into:The 3 signals that actually determine inbox vs spamWhy high open rates can be a red flagHow to tell if your emails are really being seenThe biggest segmentation mistake killing deliverabilityWhy deliverability issues show up weeks after they startHow spam filters actually think (and what they care about)00:00 Fastest way to drive revenue (email + CRO)02:20 Why deliverability is impossible to measure directly08:25 The 3 signals that determine inbox vs spam17:35 Why high open rates can be fake23:44 The #1 mistake killing deliverability (segmentation)29:59 How to fix deliverability in 30 days33:24 What happens when you send too many emailsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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