In this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, we’ll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM, this episode delivers a game plan to maximize engagement, keep subscribers happy, and boost results in the busiest shopping season of the year. Tune in to stay ahead of the curve and ensure your emails are set up for success! Hashtags: #EmailMarketing #BFCM2024 #BlackFriday #CyberMonday #EmailDeliverability #RetentionMarketing #EmailStrategy #InboxOptimization #EmailSegmentation #DTCMarketing #EcommerceTips #EmailMetrics #HolidayMarketing #MarketingPodcast #CustomerRetention Timestamps: 00:00 - Intro and Black Friday Email Frequency Caution 01:00 - Navigating the “New Inboxing Regime” for 2024 02:45 - Importance of Monitoring Deliverability Metrics During BFCM 04:00 - Avoiding “Set It and Forget It” with Real-Time Adjustments 05:15 - Why Over-Sending Could Backfire and How to Stay Safe 07:00 - How to Spot and Respond to Red Flags in Your Metrics 09:00 - Best Practices for Managing Email Cadence and Frequency 10:45 - The Power of Segmentation: Buyers vs. Prospects 12:00 - Creating the Ideal BFCM “Banger Segment” for Maximum Impact 14:30 - The Importance of Early Clicks and Capturing Share of Wallet 16:00 - How Email Performance Compares to Ads: Cost and Profitability 18:15 - Strategies for Driving Repeat Buyers and Boosting Lifetime Value 20:00 - How Economic Volatility Impacts Email Marketing 23:00 - Email Best Practices for First-Time vs. Repeat Buyers 26:30 - Preparing for BFCM Success: Monitoring and Adjusting in Real Time 28:45 - Sneak Peek: Upcoming Webinar and Periodic Table of Segmentation 30:00 - Closing Tips and Final Thoughts on BFCM Success Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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