Not all customers are created equal—and your retention strategy shouldn't be either.In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers. You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value behaviors—without relying on a default subscribe-and-save.We cover: – The "one-two punch" replenishment strategy – Why subscription shouldn't be your first move – Using cohort data to shape your lifecycle marketing – How to scale retention systems without overcomplicating themTimestamps:00:00 Introduction02:00 Acquisition vs. Retention Campaigns04:00 Building Evergreen Email Sequences06:00 Balanced Businesses and Repeat Purchases09:00 Classic Retention Profiles in Ecommerce12:00 Subscription-Based Retention Tactics15:00 Crafting a Product Subscription Strategy17:00 SMS and Email for Subscription Success20:00 Scaling Retention with Cohort AnalysisHashtags:#EmailMarketing #CustomerRetention #EcommerceMarketing #LifecycleMarketing #RetentionStrategy #DTCBrands #ShopifyTips #SubscriptionBusiness #CohortAnalysis #MarketingPodcast #GrowthMarketing #ReplenishmentStrategy #EmailFlows #SMSMarketing #RetentionMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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