In this episode, Jordan breaks down 7 fixes you can implement today to improve your bottom of funnel and turn existing traffic into more conversions.The throughline: you don’t need more traffic—you need to capture more of the traffic you already have.What you’ll learn:How to turn your PDP into a conversion driver (not a dead end) Why small homepage changes can drive outsized revenue The right way to structure pop-ups (including when to double or triple pop) How to fix your abandonment flows to actually convert Why most brands underutilize reactivation (and how to fix it) The strategic mistake behind most underperforming funnels (trust vs. desire)00:00 Why BOFU is more traffic00:41 The fastest way to drive revenue today (email + CRO)01:50 PDP fixes: keep attention above the fold & drive scroll04:42 Homepage tweaks that actually move revenue07:06 Pop-ups done right (timing, double + triple pop)11:25 Abandonment flows: what most brands are missing12:54 Reactivation: why 12 months matters13:54 The full funnel stack (home → PDP → flows)14:25 The big mistake: trust vs desire (and how to fix it)Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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