Most brands look at the wrong email metrics.In this episode, Jordan explains how to build a real retention engine in 2026 by focusing on the numbers that actually drive growth: clicks, inbox health, segment performance, and list quality.You’ll get a simple dashboard framework you can set up in minutes to see exactly what’s happening inside your email program — and stop getting fooled by misleading attribution.If email is a big part of your revenue (or should be), this is a must-listen.#EmailMarketing #RetentionMarketing #EcommerceGrowth #MarketingMetrics #CustomerRetention #EmailAnalytics #DTC #EmailDeliverability #DataDrivenMarketing #MarketingPodcast00:00 – Introduction: Why Retention Beats Acquisition03:04 – The First Metric to Check06:52 – Start With Clicks, Not Revenue10:16 – When Lower Metrics Are a Good Sign14:08 – Tracking True List Growth23:19 – Inbox Health by Domain32:55 – Cleaning Up Underperforming AutomationsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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