We’re digging back into the AKNF archive for this classic session of Retention Bootcamp. In this episode, Jordan and Eric break down the welcome experience, from merchandising to education to lifestyle content, and show you how to craft a sequence that drives first purchases, shortens time-to-buy, and boosts 30-day purchase rates.If you’ve been leaning too hard on coupons or sending “one and done” welcomes, this replay will give you a proven framework for building sequences that actually sell.#EmailMarketing #CustomerRetention #WelcomeSeries #RetentionBootcamp #LifecycleMarketing #EcommerceMarketing #DTCRetention #DTCGrowth #EcommerceEmail #ShopifyMarketing #MarketingStrategy #DigitalMarketing00:00:00 – Introduction 00:03:00 – The 4-Email Welcome Framework 00:06:00 – Coupons vs. Brand Promise: Getting the Balance Right 00:13:00 – Finding the Right Cadence (Daily vs. Every Other Day) 00:14:00 – Educational Emails That Build Trust 00:17:00 – Lifestyle Content: Let Them See Their Life With Your Product 00:21:00 – Testing Frequency & Handling Opt-Outs 00:26:00 – Metrics That Matter: Time-to-Buy vs. 30-Day Purchase RateWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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