We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:Why you should launch everything as a testThe simple segmentation model that can transform your campaignsHow cadence, subject lines, and destinations shape resultsWhy “set it and forget it” is a dangerous trap for growing brands 👉 Subscribe for more practical strategies to keep your list engaged and your retention revenue flowing.#EmailMarketing #RetentionMarketing #EcommerceGrowth #CustomerRetention #EmailStrategy #LifecycleMarketing #MarketingPodcast #EmailSegmentation #ABTesting #EcommercePodcast00:00 – Introduction01:30 – Launch every campaign element as a test04:29 – What to test first: triggers, cadence, subject lines & more10:23 – How bad segmentation wrecks inboxing13:49 – The simple six-segment model for smarter targeting22:35 – Using product segmentation to drive hero sales25:59 – Created date segmentation: this year’s vs. last year’s business31:22 – Base analysis and the truth about repeat buyers36:44 – Key takeaways on testing, frequency & segmentationWork with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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