This episode is sponsored by ⁠⁠Klaviyo⁠⁠. If your open rates have collapsed, your list is shrinking, or you're buried in the spam folder, this episode walks through exactly what to do. Jordan covers the 10 most important moves for recovering a damaged email account, from setting realistic expectations and rewarming your list to running email-only promotions and tracking the metrics that actually tell you if the program is healing.Topics covered:How to diagnose whether you have a spam problem or a disengagement problemWhen to rewarm and how to do it without destroying what's leftWhy subject lines matter more than design when your account is poochedHow to establish a safe send size and stick to itThe stale repeat buyer metric and why it's the clearest signal of recoveryWhy list size is one of the most misleading metrics in emailHow to use SMS as a bridge while email recovers00:00 Intro02:25 What a pooched email account looks like04:24 Fix 1: Set realistic expectations05:49 Fix 2: Optimize your pop-up and list growth trend08:16 Fix 3: Decide whether to rewarm10:08 Fix 4: Establish your safe send size13:19 Fix 5: Two campaigns per week16:13 Fix 6: Subject lines over design18:35 Fix 7: Clean up content and URLs19:34 Fix 8: Run email-only promotions21:26 Fix 9: Lean into SMS23:14 Fix 10: Get your metrics in order25:39 The stale repeat buyer metricWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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