In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue. You’ll learn how the world’s best ecommerce teams think about funnels, choke points, and psychological progression across the site and why improving conversion rate is often the fastest way to grow without increasing ad spend.Jordan walks through how visitors move from homepage to category pages to product pages to checkout, how to identify the moments that control revenue, and how to design funnels for both qualified and unqualified traffic. Hashtags:#ecommerce #cro #conversionrateoptimization #dtc #shopify #emailmarketing #retentionmarketing #growthmarketing #onlinestore #digitalmarketing #funnelmarketing #performancecommerce #customerjourney #postclick #ecommercestrategy Timestamps:00:00 – Introduction: Why a 0.5% conversion rate destroys revenue02:29 – Ads create awareness, websites create revenue11:27 – The four stages every site must solve20:15 – The two-minute rule for conversions32:28 – The five site funnels that drive ecommerce revenue49:41 – Why PDPs are the real revenue engineWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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