Think your email program is performing just fine? You might want to take another look. In this episode, Jordan lifts the hood on a real (anonymized) account to show how misleading metrics, privacy opens, and bot clicks can make an email program look healthy when it’s actually underperforming.You’ll learn how to spot the signs of deliverability decay, interpret your data accurately, and understand what’s really happening inside your email engine, so you can turn false positives into real performance.#EmailMarketing #Deliverability #EcommerceMarketing #CustomerRetention #EmailStrategy #RetentionMarketing #DTC #MarketingPodcast #DigitalMarketing #LifecycleMarketing #DataDrivenMarketing #Pilothouse #TWBERP #EmailOptimization00:00 – Introduction01:00 – How inbox privacy changes hide real performance issues06:00 – Bounce rates, open rates, and what they actually tell you10:00 – When high click rates mean your emails aren’t reaching anyone12:00 – Klaviyo benchmarks vs. reality: the top-performer gap18:00 – The silent destroyer: misconfigured flows and false metrics26:00 – How to audit your own account (and what the data really means)Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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