Email is still the most predictable revenue channel in ecommerce—but most brands don’t forecast it correctly.In this episode, Jordan Gordon breaks down a simple, highly accurate system for predicting your 2026 email revenue before the year even starts.You’ll learn how to model email revenue using six core components of a healthy email program, including campaigns, welcome flows, post-purchase, reactivation, and abandonment—without relying on gut instinct or vague growth assumptions.Jordan walks through the exact metrics to pull from Klaviyo and Shopify, how to apply top-of-funnel vs list-growth factors correctly, and why email revenue is far more controllable than paid media.#emailmarketing #emailrevenue #retentionmarketing #ecommercegrowth #klaviyo #customerretention #lifecyclemarketing #dtc00:00 Introduction00:59 How to predict your 2026 email revenue05:03 The two growth factors that drive email revenue09:19 The six core components of an email program12:43 Forecasting campaign revenue using revenue per email18:05 Predicting welcome flow revenue27:41 Modeling abandonment revenue from site sessions31:36 Applying list growth vs top-of-funnel growth correctlyWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related