When in doubt, zoom out.Most brands have a browse abandon and a checkout abandon — and call it done. In this episode, Jordan breaks down the entire conversion funnel support ecosystem: all 9 flows, how they connect, and how many emails each one actually needs.What's covered:The difference between lifecycle and funnel support (and why it matters)All 9 flows: site abandon, category abandon, browse abandon, cart abandon, checkout abandon, back in stock, price drop, recommendations, and funnel flusherWhy back in stock and price drop are long-tail revenue machinesHow to set up flow rules so people move down the funnel — never upWhy discounts don't belong in your funnel support (and the Toms email that proves it)The minimum email count for every flow in your libraryPlus: a live breakdown of browse abandon emails from Thrifty's and Toms — what works, what doesn't, and why hiding your product behind a hero shot is costing you conversions.Referenced episodes:The Only Site Abandon Flow You'll Ever NeedThe Only Browse Abandon Flow You'll Ever NeedSite Funnels Episode 1 & 2Timestamps:00:00 – Intro & what is conversion funnel support?03:15 – The 4 core abandonment flows: site, category, browse, cart & checkout08:30 – How to set up flow rules (people move down, never up)13:19 – Beyond abandonment: back in stock, price drop & recommendations19:11 – The recommendations flow: Amazon-inspired product discovery22:00 – The funnel flusher: when and how to use it24:25 – How many emails does each flow need?26:24 – Live email breakdowns: Thrifty's & Toms34:11 – Why discounts don't belong in funnel support37:37 – Lifecycle discounting: the clean way to structure offersWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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