Discover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thrive—even in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimize your digital ecosystem. https://docs.google.com/spreadsheets/d/1DIBg1I3bFfZVNyB4WdOh9WQ8XMNSmeNtp-h4bT0tzLM/edit?gid=1060007478#gid=1060007478 [00:00] Introduction: Why email is critical for profitability [01:00] The financial edge: Email vs. advertising costs [03:00] How email and ads work together for higher ROI [05:00] Scenario 1: Email's impact on a $1M new brand [08:30] Scenario 2: Leveraging email for a $3M scaling brand [12:00] Scenario 3: Maximizing email’s potential for a $12M+ brand [15:30] Surviving tough markets with email strategies [17:30] Blended ROI: Making email and ads greater together [19:00] Closing thoughts: The financial case for email marketing #EmailMarketing #RetentionStrategy #DTCGrowth #EcommerceMarketing #LowCostRevenue #MarketingROI #CustomerRetention #EmailROI #BusinessScaling #DigitalMarketingTips #AdsAndEmail Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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